Approach to life:
There's a good wolf and a bad wolf in each of us ... choose which one to feed. --- legendary Cherokee adage
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Murray Johnston’s Biography
Read Full Bio →What's important to you? With very few exceptions, the adage that "Form follows Function" is true. Many of my professional copywriting contemporaries believe in the popular phrase, "Content is King" ... and they are misguided. That fact is,
"Content follows Brand."
Your "Brand" defines the heart and soul of your company. It reflects your culture and drives employee loyalty, consistent quality and pride in how they contribute. Brand is not a "Mission Statement" ... it is a strategic management …