Apple (AAPL, Financial) might be than many thought. According to Morgan Stanley's latest AlphaWise survey, Apple Intelligence adoption in the U.S. is stronger than expected, and users are not only trying it—they're liking it. In a note to clients Tuesday, analyst Erik Woodring said nearly 80% of eligible U.S. iPhone users have downloaded and used Apple Intelligence over the past six months. Many described it as intuitive, helpful, and something that actually improves their daily phone experience.