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Myca Bautista on Muck Rack

Myca Bautista

As seen in: AdLab: An LP Podcast
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Articles

What It Really Takes to Win Organic Visibility in an AI Search World

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By Rachel Cahill Verified, Myca Bautista, Elisabeth Lageson
| AdLab: An LP Podcast
Search hasn’t been replaced. It’s evolved — again. Every few years, the industry declares that SEO is dead, only to watch it reinvent itself. Mobile-first indexing did it. Voice search did it. Featured snippets did it. Now large language models are doing it, and the acronyms are piling up to prove it: AEO, GEO, and half a dozen others competing to describe what’s happening in search today. Here’s the thing — none of them are necessary.
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What Dungeons & Dragons Taught Us About Building Better Websites

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By Nick Tursi, Hannah Reyna, Myca Bautista
| logicalposition.com
The best UX lessons don’t always come from industry conferences or design textbooks. Sometimes they come from a tabletop with dice. On a recent episode of AdLab, LP’s own UX Designer Adam Gilbert drew a straight line between Dungeons & Dragons and the principles that define effective website design. The connection is more direct than it sounds.
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