Nadja Bester

Editor’s note: In this op-ed, AdLunam Co-founder Nadja Bester explores behavioral infrastructure, a missing layer of blockchain infrastructure—one built not on code, but on behavior. This piece is part of Altcoin Observer’s ongoing thought leadership series on the future of Web3. We’ve spent the last decade obsessing over the mechanics. How fast we can go. How safe it all is. Whether the code agrees—or the regulators. But now that the machine works—we’re realizing it doesn’t understand us.

JPB Liberty, an Australian litigation funding firm, has launched a $500 billion global class-action lawsuit against Facebook, Google, and Twitter over their cryptocurrency ad bans. Suing for worldwide damages, anyone affected by 2018’s Crypto Winter can sign on as a passive class member. This figure is more than twice the settlement in the largest class-action suit in history to date against the USA tobacco industry in 1998 for $206 billion. Why Sue?

But will this be enough? The world’s largest democracy has resolved steadfast to keep mum on cryptocurrencies. The Indian government has remained in abeyance regarding national regulatory policy. As a result, it has left millions of investors unclear whether their investments are legal. Couple this with the fact that the Reserve Bank of India has sent conflicting messages, such as prohibiting banks from business dealings with crypto businesses.