Think before you spray. It sounds good, and makes sense relative to using pesticides. But what does it really mean? In a nutshell, it means that when you have a pest problem, understand what you’re trying to manage before you take action. Know what the pest is, determine how much damage you can tolerate from the pest, then look at treatment options starting with the least-toxic method. Recently, I had a rather creepy experience applying the “Think before you spray” concept.
Every now and then you meet an individual who inspires you; someone who has demonstrated a commitment to a cause and taken action to move it forward or has applied creative and innovative thinking and action to improve the world we live in. These individuals are often ordinary people who do extraordinary things and in the process, make a lasting contribution towards creating a better world. All too often, these individuals fly beneath the radar and their accomplishments go largely unnoticed.
I love my pepper tree. With its shaggy, gnarled trunk and wide canopy of graceful, weeping foliage, it adds beauty and character to our garden along with much welcomed summer shade. It is gorgeous year round, at least in most “normal” weather years, whatever that is. Normal it hasn’t been — in the past six months we had the rainiest season in a century, and recently, the hottest temperatures in a decade.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".