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Articles by Nashaat Quadri
Are You Torn Between PPC And SEO For Greater Visibility, Traffic, And Conversion?
Most of the startups are torn between choosing SEO or PPC as their ideal online marketing strategy at some point. The objective is to achieve greater visibility and better conversions. In this article, we are going to discuss what should be the best approach for your business. One of my friends started a digital marketing agency. He is an experienced SEO professional but was on a shoe-string budget at the time.
How to Use Ahrefs for Link-Building and Boosting Search Engine Rankings
Building links and boosting SEO rankings has always been a challenge for SEO professionals. Google doesn’t like many of the practices popular among “the SEO experts”. Most of these practices can lead to a Google penalty these days. In fact, Google doesn’t recommend any “tactics” to engineer backlinks. For them, the best links are the ones you earn through your visitors in a natural way. It seems easy at the outset, but it’s one of the most difficult tasks.
How To Reach New Customers and Generate Profits Using Po.St
As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign successful. Social sharing is an integral element of digital marketing. As a matter of fact, everybody uses one or the other social channel based on their interests and needs.
How to Find Opportunities on Quora for Content Marketing
Content marketing professionals are always on the lookout for online platforms where they can interact with their target audiences and influence their opinions. Quora has emerged as one such platform, where engaging conversations take place. These opportunities can be leveraged by the marketers to spread their word out to the world.
Stop Wasting Time and Start Video Marketing [Infographic]
Everybody feels that content marketing is the future of digital marketing but they’re probably not aware as to what exactly is the trend in this field. What kind of content people love to consume and has greater chances of going viral? Yes, we are talking about video marketing, which has become the new darling of content marketers. Realizing this, first Twitter and then Facebook integrated auto-play videos to their feeds making their content more useful.
10 Biggest Email Marketing Turnoffs for New Customers
First impressions are key, and if your new customer email has a formatting error or broken link you can likely say goodbye to their business. Quadruple check your email template to be certain information like names and phone numbers pull correctly and all images and hyperlinks direct to the correct location.
Slow Down to Speed Up
Have you heard this before? Are you at your best when rushed? What if you could just slow down? The idea for “Slow Down to Speed Up” is not new and it’s certainly not my idea. For thousands of years there have been practitioners of this art. The idea has resurfaced in the last few years. It seems counter-intuitive, but there’s a lot of logic and science behind it. Generally, when someone is rushed they make mistakes.
Tips to Design a Strategy for Successful Digital Marketing in 2016
Traditional marketing is making a shift toward digital and the trend is getting stronger every year. According to premier research agencies, digital ad spending will overtake ad spending on traditional media such as TV etc. in 2017. So, the next year the total ad spend by the businesses on TV ads and Internet ads would be around $72 billion and $77 respectively – which clearly sends the message that we are heading towards “a digital future”.
Highly Targeted PPC Strategies that are Beyond Quantitative Analysis
I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role model ever since, as far as the subject of marketing strategy is concerned. Internet was in its infancy in those days and little did I know that a day will come when we would buy stuff using a phone. As the Internet proliferated, increased penetration of Internet-enabled smartphones led to the e-commerce revolution.
18 Awesome Tips to Revolutionize Your Email Marketing Campaign
Email marketing is one of the most effective forms of digital marketing. It offers you tremendous reach beside giving you total control in terms of customization, frequency and campaign objectives. However, it’s felt that marketers struggle with email marketing, which happens largely because there are more odds than one can imagine when it comes to successfully implementing email marketing campaigns.
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