Nashaat Quadri

Most of the startups are torn between choosing SEO or PPC as their ideal online marketing strategy at some point. The objective is to achieve greater visibility and better conversions. In this article, we are going to discuss what should be the best approach for your business. One of my friends started a digital marketing agency. He is an experienced SEO professional but was on a shoe-string budget at the time.

Building links and boosting SEO rankings has always been a challenge for SEO professionals. Google doesn’t like many of the practices popular among “the SEO experts”. Most of these practices can lead to a Google penalty these days. In fact, Google doesn’t recommend any “tactics” to engineer backlinks. For them, the best links are the ones you earn through your visitors in a natural way. It seems easy at the outset, but it’s one of the most difficult tasks.

As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign successful. Social sharing is an integral element of digital marketing. As a matter of fact, everybody uses one or the other social channel based on their interests and needs.