You know something your executive team might not: Content doesn’t “automagically” happen. Someone plans it, creates it, curates it, reviews it, maintains it, and decides when to sunset it. And someone must craft the guidelines and governance for each of those steps. While most brands and agencies in this digital era understand how important content is, few understand how to build a practice. #Content doesn’t automagically happen, says @TheLiterati via @CMIContent.
