Natalie Dunbar

You know something your executive team might not: Content doesn’t “automagically” happen. Someone plans it, creates it, curates it, reviews it, maintains it, and decides when to sunset it. And someone must craft the guidelines and governance for each of those steps. While most brands and agencies in this digital era understand how important content is, few understand how to build a practice. #Content doesn’t automagically happen, says @TheLiterati via @CMIContent.

Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization.

Learn how to harness the power of soft skills — those non-technical skills that relate to how you work, how you interact with colleagues, how you solve problems, and how you manage your work — to craft better content. Riddle me this: What do ABC-TV’s ‘The Bachelor’ and career social media site LinkedIn have in common? I promise this is not a trick question.