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Articles by Natalie Halimi
How we managed to modernize the Booking.com app from the inside and out
In this article, we share highlights and learnings from our journey of modernizing the codebase and design of the Booking.com app. The article focuses on the mechanics of getting such a program off the ground, keeping it running, and proving impact. Around 2 years ago, we began talking about how might we help other teams to more easily launch features and innovate, while providing our customers with the best possible app experience.
12 Ways to Increase Revenue With Visitor Trust
Today’s internet user is well aware that certain sites may contain information that cannot be trusted—and even, heaven forbid, malware. In fact, many users either actively look for signs that will help them determine whether or not a site is trustworthy or unconsciously decide whether or not to trust a site based on what Malcolm Gladwell calls the Blink effect.
12 Ways to Increase Revenue by Ensuring Visitors Trust your Site | SEJ
Today’s internet user is well aware that certain sites may contain information that cannot be trusted—and even, heaven forbid, malware. In fact, many users either actively look for signs that will help them determine whether or not a site is trustworthy or unconsciously decide whether or not to trust a site based on what Malcolm Gladwell calls the Blink effect.
Pirate Bay rises from the ashes (again): A stats'-eye view
This sponsored post is produced by SimilarWeb. The notorious Pirate Bay has bounced back with a vengeance, proving once again that no amount of police intervention can sink the illegal file share website. The Pirate Bay was dealt a blow in December when the site was taken offline yet again following police raids. Of course, this didn’t curb the public’s desire for free downloads, as a number of worthy competitors suited up to fill the void.
What’s the next big messaging app?
This sponsored post is produced by SimilarWeb. Viber: $900 million acquisition. Snapchat: $3 billion acquisition offer. WhatsApp: $19 billion. All were acquired at massive prices. Why so much? Because messaging is an integral part of phone usage. Of course, app usage tends to follow behavior patterns by the type of app. Some app categories have very high churn, which means that to succeed, the app developers need to have crack marketing working non-stop on user acquisition.
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