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Natalie Koltun

Verified
Salt Lake City
As seen in: Industry Dive, Technology Evolves Marketing, Social Media Today, Marketing Dive, Retail Dive, NewsBreak, Food Dive, CIO Dive, Smart Cities Dive, Grocery Dive, Restaurant Dive
Covers:  Brand marketing, advertising, mobile tech, digital strategy
Newsroom Ops @industrydive | Alum @UofMaryland and @Georgetown | MN → DC → UT
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Natalie Koltun’s Journalist Portfolio

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How to make the most of influencer marketing this holiday season

How to make the most of influencer marketing this holiday season

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when man…

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Wendy's CMO on striking the right amount of social media sass

Wendy's CMO on striking the right amount of social media sass

At Advertising Week, the exec talked about the brand's reputation for dishing out direct, cheeky jabs at comp…

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Dunkin' brews pop-up tiny home that runs on coffee

Dunkin' brews pop-up tiny home that runs on coffee

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a…

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How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV,…

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Lowe's will test sharing transactional data with Pinterest

Lowe's will test sharing transactional data with Pinterest

The goal is to better map the customer journey and deliver more relevant content, an executive said at Advert…

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Time is ripe for Congress to act on data protection legislation, say privacy advocates

Time is ripe for Congress to act on data protection legislation, say privacy advocates

The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's C…

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After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping

After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping

Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard f…

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How Tecate played the 'Trump card' and built a wall to unify beer lovers

How Tecate played the 'Trump card' and built a wall to unify beer lovers

What should a brand do when a political candidate's proposed policies threaten to undermine the values it has…

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