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Natalie Black (Koltun) on Muck Rack

Natalie Black (Koltun)

Salt Lake City
As seen in: Industry Dive, Informa TechTarget, Technology Evolves Marketing, Social Media Today, Marketing Dive, Retail Dive, NewsBreak, Food Dive, CIO Dive, Smart Cities Dive, Grocery Dive, Restaurant Dive
Covers:  Brand marketing, advertising, mobile tech, digital strategy
Newsroom Ops @industrydive | Alum @UofMaryland and @Georgetown | MN → DC → UT

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Natalie Black (Koltun)’s Journalist Portfolio

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How to make the most of influencer marketing this holiday season

How to make the most of influencer marketing this holiday season

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when man…

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Wendy's CMO on striking the right amount of social media sass

Wendy's CMO on striking the right amount of social media sass

At Advertising Week, the exec talked about the brand's reputation for dishing out direct, cheeky jabs at comp…

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Dunkin' brews pop-up tiny home that runs on coffee

Dunkin' brews pop-up tiny home that runs on coffee

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a…

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How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV,…

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Lowe's will test sharing transactional data with Pinterest

Lowe's will test sharing transactional data with Pinterest

The goal is to better map the customer journey and deliver more relevant content, an executive said at Advert…

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Time is ripe for Congress to act on data protection legislation, say privacy advocates

Time is ripe for Congress to act on data protection legislation, say privacy advocates

The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's C…

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Articles

Mobile marketing 2019: Key stats at the half

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By Natalie Black (Koltun)
| Marketing Dive Verified
Location, location, location Voice and virtual assistants Source: Bank of America Social platforms continue to sizzle How social and AR impacted commerce Mobile and wearable devices surge Brands on social for FIFA Women's World Cup Nike Qatar Airways Visa Adidas Coca-Cola Hyundai/Kia Source: Talkwalker Mobile campaigns that stood out this year $1M ↑ 60% 150,000 6,900
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Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

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By Peter Adams Verified, Sara Karlovitch Verified, Natalie Black (Koltun), Chris Kelly Verified
| Marketing Dive Verified
Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times.
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ナイキとアディダスに学ぶ ファンを増やす企業文化とは？：Marketing Dive

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By Natalie Black (Koltun)
| Technology Evolves Marketing Verified
編注：本稿は3回シリーズの第2弾で「『ナイキ』と『アディダス』　ブランド対決の歴史をさくっと振り返る」の続きです。 今でこそAdidas（アディダス）は、ミュージシャンやアーティスト、クリエイターなど、スポーツ界以外のスターとパートナーシップを組むことが多い。しかし、1980年代半ばは、このコンセプトは斬新だった。ヒップホップグループのRun-D.M.C.がAdidasのシューズを履いて「My Adidas」という曲で支持を不動のものにしたとき、同社のバスケットボールスニーカー「Superstar」は一気にストリートファッションに浸透した。 好感度アップに向けて両ブランドは何をやったか 続きを閲覧するには、ブラウザの JavaScript の設定を有効にする必要があります。 Copyright © ITmedia, Inc. All Rights Reserved.
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