Nataliya Langburd Wright

Frontiers Research Highlight The Global Scaling Gap: Why Strategic Clarity Is Crucial in the Age of AI AI and digital tools can deepen geographic disadvantages as easily as they erase them — unless strategy leads the way. Michael Glenwood Gibbs/theispot.com Summary: Digital platforms and generative AI have made it easier than ever for startups anywhere to access global talent and markets, but companies ... outside major hubs still struggle to scale.

Nataliya Langburd Wright is an assistant professor and a Chazen Senior Scholar at Columbia Business School. For tech companies worldwide, expanding into a new market is both a rite of passage and a moment of truth. It represents the transition from early promise to meaningful scale — an opportunity to increase revenue, signal growth potential to investors, and unlock powerful sources of differentiation, such as network effects and economies of scale.

Research Highlight The Best Customers to Study When Scaling Into a New Market When expanding, should you try to learn early product lessons from consumers close to home, or leap right into a foreign target market? Here’s how to choose. Carolyn Geason-Beissel/MIT SMR | Getty Images Summary: Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome?