Arm wrestling makes for an apt metaphor for brett IPAs—one of the more recent trends in the ever-evolving U.S. microbrew scene. India pale ales already typically pack a big punch of flavors—hoppy bitterness, as well as citrus, pineapple, and grass. But the flavors that brett bring to the brew can be just as strong. “Brett” refers to the use of brettanonmyces, a wild yeast strain that adds spice and a very distinct barnyard funk to the fight.
If residents of the East Coast are colored in one cliché by non-residents, it’s their abruptness. But that seeming rudeness is actually more nuanced, a culture affectation laden with beautiful sarcasm and a need for efficiency. Taken literally, it can be off-putting. Taken in context (as most long-time citizens of the region will testify), it’s the best damn approach to communicating. And Boston may be the best example.
It’s easy to get lost in the constant push to find the latest-and-greatest innovations in the footwear space as brands strive to rise above the noise. No doubt, innovations have surfaced throughout the decades: Five Ten's sticky rubber provided some of the best traction ever to day hikers. "Born to Run" triggered the craze of neutral running, arguably epitomized by Vibram’s Five Fingers shoes but perhaps perfected by Altra’s Zero Drop runners. Vibram continues to innovate on treads and traction.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".