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Nathan May on Muck Rack

Nathan May

Verified
  • Senior Audience Development Manager, WIRED
London
As seen in: WIRED, Medium, The Sunday Times, The Times, Retail Week
Senior audience development manager @WIRED | Formerly @TheTimes & @FT
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Articles by Nathan May

A mutual friend: How to make newsletters work for you and your readers

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By Nathan May Verified
| Medium
The Times and The Sunday Times send over 35 different newsletters Newsletters are essential to our audience development strategy here at The Times and The Sunday Times. We spent the second half of 2018 finding out what our readers liked about them and this is what we learnt. Newsletters represent one of our most direct points of contact with readers, cutting through the noise of breaking news and relentless social media feeds, to deliver our journalism straight to the reader’s inbox.
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