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Nayera Yasser on Muck Rack

Nayera Yasser

(She/Her)
  • PR & Communications Consultant, Ethara
As seen in: Vogue Arabia, Vogue Man Arabia, Forbes Middle East, Daily News Egypt, Harper's Bazaar (Arabia), GQ Middle East, AD Middle East
Fashion editor at Daily News Egypt. #Bookworm #MCCUian #Shopholic #Virgo #SIFEer
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Articles

Laila Ahmed Zaher Opens Up About Pregnancy, Family and Her Acting Journey

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By Nayera Yasser
| Vogue Arabia Verified
Genuine, warm and familiar, her smile has long been known as her trademark. Growing up in front of a vast audience from the region and beyond, Egyptian actress and singer Laila Ahmed Zaher is a rare talent who has effortlessly carved her place in her fans’ hearts. From the moment they first saw her as the mischievous child with a loud giggle, she continued to draw them in year after year and role after role, with more complex and mature characters.
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Al Shami Is on a Charm Offensive

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By Nayera Yasser, Mazen Abusrour, Prod Antzoulis, Polina Shabelnikova, Yasmina Karam
| GQ Middle East Verified
Dubai is known for a lot of things. Calm is not exactly one of them. Yet, in a small photography studio hidden amongst the labyrinth of the Al Quoz industrial area, you can find salvation, if only you look hard enough. Here, the mood shifts. The city’s hustle evaporates, and the lyrical proclamations of Syrian rapper, Bu Kolthoum, blast over the sound system. A small team of creatives works hard – a tweak here, a fix there – while seemingly guided by the directions of one man.
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The Beautiful Intentions of Kadim Al Sahir

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By Nayera Yasser, Tarek Mawad
| GQ Middle East Verified
Unlike many of my friends, I cannot quite claim to be a devotee when it comes to the music of Kadim Al Sahir. The Iraqi singer who has maintained icon status for almost half a century is spoken of almost exclusively in superlatives, while his work is devoured passionately and, often, in hushed reverence. As an Arab I am familiar with this music, with his music. I like it, too. It just wasn’t really part of my life growing up.
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