Skip To Main Content
Neeran Naidoo on Muck Rack

Neeran Naidoo

As seen in: Cape Argus, AllAfrica, Bizcommunity, Daily Maverick, BusinessLIVE, Business Day, Daily Voice (South Africa)
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Neeran

Contact Neeran, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

NEERAN NAIDOO AND PHILIPPE BORREMANS | Rethinking reputation and crisis management

|
By Neeran Naidoo, Philippe Borremans
| BusinessLIVE Verified
Trust has become the default currency of reputation. But it may also be the wrong starting point. The reputation economy is estimated at $7-trillion, with as much as 4.7% in unexpected shareholder returns attributed to reputation. Yet much of the discipline still treats trust as something organisations can directly build, manage or restore. In practice, trust is not a lever. It is an outcome of experience. What drives it is behaviour. And what shapes behaviour, especially under pressure, are values.
Open in Who Shared Issue with article?

NEERAN NAIDOO: A botched apology is wasting a crisis

|
By Neeran Naidoo
| Business Day Verified
Every organisation and political party will have to apologise at some stage. We’ve seen several apologies in our fractured politics in recent times, the most recent by DA KwaZulu-Natal chair Dean Macpherson after the party’s ill-conceived poster campaign in Phoenix.
Open in Who Shared Issue with article?

South Africa: Communicating Trust in Uncertain Times

|
By Neeran Naidoo
| AllAfrica
Our natural instinct is to reassure those affected in a crisis. However, over-reassuring does not build confidence. Nowhere in the world do people feel reassured that the Coronavirus is under control. It's here. The coronavirus (Covid-19) has landed on our shores and it's spreading. Like most crises, the belief is "it will not happen to me", despite the high probability that it will actually happen. But, every country, company or individual will experience a crisis.
Open in Who Shared Issue with article?
See all 10 licensed articles (11 Total)