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Neeru Sharma on Muck Rack

Neeru Sharma

Verified
London
As seen in: Closer, MSN Ireland, MSN UK, Wiley Online Library, Educational Studies, Sap Blogs, Journal of Business and Industrial Marketing, Diabetes Magazine, Heat Magazine, International Journal of Electronic Business, CIOTechOutlook
Lifestyle Editor, Closer and Heat Magazine

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Articles

Demystifying the Impact of Homophily on Continued Use Intention of AI-Avatar–Assisted Shopping: Length of Shopping Experience as a Moderator

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By Neeru Sharma Verified, Johra Kayeser Fatima, Sabina Yasmin
| Wiley Online Library Verified
1 Introduction Artificial intelligence (AI) is reshaping the consumer journey by transforming how consumers search for information, evaluate alternatives and interact with retail service interfaces (Gouveia and Santos 2025). One prominent manifestation of this shift is AI-avatar–assisted shopping, in which visually embodied digital agents guide consumers through product discovery, recommendations and checkout processes.
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EXCLUSIVE Gabby Allen: ‘I was trolled for my big muscles’

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By Neeru Sharma Verified
| Heat Magazine Verified
With her sculpted arms, chiselled abs, and confidence to match, Gabby Allen is in the best shape of her life. While we might not be able to lift as much as her, she does have an attitude heat can get on board with. ‘My whole ethos is, “Yes, I want to be the best version of myself, but I also want to enjoy my life,”’ the 34-year- old tells us. ‘I don’t want to look back and think, “Look how good I looked”, while I was giving myself a hard time.
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EXCLUSIVE Sinitta at 62: ‘Sex with my new man is the best yet’

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By Neeru Sharma Verified
| Closer Verified
She’s been in the spotlight since the '80s, with her high- energy pop hits such as So Macho! and larger-than-life personality, and as Sinitta emerges on set for our bikini photo shoot, she looks like she hasn’t aged a day. Having just been on our screens in I’m A Celeb: All Stars, where she came fifth, Sinitta, 62, admits she feels just as good as she looks – if not better. ‘I might be in my sixties, but I feel like a good 40!’ she tells Closer.
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