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Neil Anderson on Muck Rack

Neil Anderson

Verified
As seen in: 401kWire.com, MFWire.com
Covers:  the inside baseball of advisor-sold asset management, the inside baseball of defined contribution retirement plans, M&A, people on the move, business strategy, distribution, marketing, sales
Doesn't Cover: Portfolio management, defined benefit plans

Interview

What was your first job as a journalist?

string reporter at Suburban News Publications, covering the Big Walnut school district and the village council in Groveport

Have you ever used a typewriter?

Yes

How is social media changing news?

It's blurring the lines between journalists and everyone else. It's a great research and contact tool. And it's competition.

Who's your favorite fictional journalist?

Spider Jerusalem or J. Jonah Jameson?

What does it mean to be a journalist?

To help people connect, and to verify gossip

How do you prefer to be pitched on stories?

Email. Phone is ok, but no good if I'm already on a call obviously.

What's your favorite social network?

LinkedIn

Why did you become a journalist?

Because I like better understanding people, companies, ideas, etc.

Did you work for your high school newspaper? If so, what did you do there?

No

What advice can you offer to aspiring journalists?

Add related skill sets. Learn to code, to work with databases, to take pictures. And fight your shyness: good sources are the key to success.

When's the best time to pitch you?

AM

What's your favorite drink?

Ice water, or Coca-Cola (ice cold but without ice), or bourbon (with just a little ice).

When you're not at a computer, where are you most likely to be?

Walking

What's the most common misperception about your beat?

That we want to interview portfolio managers (nope) or talk to FAs about retirement planning (nope).

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