How is social media changing news?
It's giving consumers an alternative news channel, but it's also unfiltered and unedited which means it has to treated with caution.
What does it mean to be a journalist?
Finding unique insights and angles that inform readers and give them a balanced and accurate perspective
How do you prefer to be pitched on stories?
Email is preferable so I can digest the pitch. I dislike cold calls.
What's your favorite social network?
Twitter
When's the best time to pitch you?
Tuesday through Thursday; any time of day!
What's the worst pitch you ever got?
Someone tried to pitch a story on medical devices which is not my beat. When I explained this their response "but this is really important"
What's your favorite drink?
A very cold bottle of Topo Chico water - so refreshing in a hot state like Arizona!
When you're not at a computer, where are you most likely to be?
At the mall researching!
Aside from your own, what's your favorite publication to read?
I read a lot of publications. The WSJ, CNBC, CNN are my first ports of call. I love industry sites like Retail Dive.
What's the most common misperception about your beat?
That I cover all kinds of technology. I don't. I only look at technologies related to retail.
