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Abstract : This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the majority of respondents do not consider online shopping as a substitute for other entertainment activities.
i ▲Há três funcionários da Junta de Mora com a missão de fazer as entregas de comida e mercearias a quem precisar ANDRÉ KOSTERS/LUSA ▲Há três funcionários da Junta de Mora com a missão de fazer as entregas de comida e mercearias a quem precisar ANDRÉ KOSTERS/LUSA Com 12% da população confinada, foi preciso encontrar soluções: mercearias são entregues à porta, há horários para quem tem de cuidar das hortas e a GNR passa em casa de todos os infetados.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
