The story was a tearjerker, according to many of the hundreds of thousands of people who shared it on Facebook. A young man encountered an elderly stranger at the top of a Holyoke Mall escalator and helped the frail fellow conquer his nervousness by taking his arm for the ride down. The picture told the rest of the story: The young man was black, and the old man was white. Even if you haven’t seen this one, you probably know the genre.
A demon crept inside the Maxwell Street apartment where Bella Bond died, and kept coming back. It wasn’t the little girl, despite what the man charged with her murder allegedly said — that she was a demon, and “it was her time to die.” Nor was it her troubled mother, whose bizarre web of lies in the months after her daughter’s death may have destroyed the murder case against Michael McCarthy. And it wasn’t McCarthy either, whose fate a jury will soon decide. No, these are all just people.
When Amazon opened its first brick-and-mortar bookstore on the east coast in March, it was in Dedham’s Legacy Place, an upscale shopping center with a big L.L. Bean store and a Whole Foods. It was a match made in upper-middle-class heaven. So it went Friday, as a lunchtime crowd descended on the supermarket’s salad bar (vegan buffalo tofu; kale salad with cranberries and walnuts; $9.49 a pound).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".