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Live-streaming commerce increasingly relies on live streamers as frontline retail actors, yet the identity structures through which streamers consistently define and enact their personal brand remain theoretically underdeveloped.
Ayuda Buscar en la ayuda Buscar en la ayuda “they post, i scroll, i envy, i buy”—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia Kaukab Abid Azhar [1] ; Che Aniza Che Wel [1] ; Siti Ngayesah Ab Hamid [1] [1] Universiti Kebangsaan Malaysia (UKM), Malaysia Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 20, Nº.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
