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Ngayesah Ab Hamid on Muck Rack

Ngayesah Ab Hamid

As seen in: Dialnet - Universidad de La Rioja
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Articles

Conceptualizing Live Streamers’ Personal Brand Identity in Live-Streaming Commerce: A Qualitative Study

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By Juan Li, Ngayesah Ab Hamid
| Dialnet - Universidad de La Rioja
Live-streaming commerce increasingly relies on live streamers as frontline retail actors, yet the identity structures through which streamers consistently define and enact their personal brand remain theoretically underdeveloped.
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“they post, i scroll, i envy, i buy”-how social media influencers shape materialistic values and consumer behavior among young adults in malaysia

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By Kaukab Azhar, Abid Azhar, Aniza Che Wel, Ngayesah Ab Hamid
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda “they post, i scroll, i envy, i buy”—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia Kaukab Abid Azhar [1] ; Che Aniza Che Wel [1] ; Siti Ngayesah Ab Hamid [1] [1] Universiti Kebangsaan Malaysia (UKM), Malaysia Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 20, Nº.
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