By the time Noah and Courtney Pasino explain that they set out to build a different kind of tattoo studio, their creation, Fortunata, has already spoken loud and clear for them. Making your way through the downtown area surrounding the couple's studio might conjure expectations of the grungy, hip decor and biker-bar ambience classically associated with tattoo shops, but Fortunata's sleek, upscale vibe deliberately defies such stereotypes.