Because we think Twitter search results pages would be a great place to put the kinds of ads that make Google $21 billion a year, we have, at various points, argued that Google, Microsoft and Yahoo all need to acquire Twitter. So obviously, we're as bullish on the micro-blogging startup as anyone. But at the same time, we're not blind to the mounting evidence suggesting Twitter's rocketship ascent might be more mirage than moonshot.
Tim Armstrong's plan to turn around AOL is to transition the company from an ISP/portal business to a next-generation content publishing empire. This sounds simple and smart -- AOL will switch from one revenue model to another. But the hidden problem is that AOL's emerging content business is still highly dependent on its ISP subscribers, which generate a reported 25%-50% of the company's traffic. Every time AOL ISP subscribers log onto the Internet, they are directed to AOL.com or AOL Mail.
Google HR — which is hiring again — asks job seekers incredibly difficult interview questions. Yesterday, we highlighted 15 (of the 140 compiled by professional interview coach Lewis Lin) that made us feel dumber than usual. These questions befuddled us both with their deceptive simplicity (why are manhole covers round?) and their demand for a handy calculator. Nevertheless, we refuse to fail our readers!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".