We value our minds, and we like to think that we control them. Maybe that's what makes subliminal messages so creepy: the notion that someone or something has sneaked into our heads without us consciously realizing it, whether it's through a hidden subtext or a split second of film footage. It's enough to make even the toughest customer curl up in the blankets and snuggle with a teddy bear.
We live in the era of social networks. From morning until dusk, our favorite social networks follow us around like a beloved new puppy dog — or maybe like a disease, depending on who you ask. Facebook, Instagram, and all of the others hang out in our pockets or linger at our desks, always begging for us to take another peek, and sending us those beeping little alarms anytime they want our attention again.
Since kicking off in 2002, the Spider-Man movies have been some of the biggest films in cinematic history. The first outing was an overnight blockbuster, and the latest entry in the series, Spider-Man: Homecoming, has now grossed over 800 million to date. While some movies in the series have been better received than others, one quality that has defined the more popular films has been a strong faithfulness to the spirit of the comics combined with a willingness to take narrative risks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".