One big theme for full-service restaurants is making room in the restaurant for events. Fogo de Chao, the Brazilian steakhouse known for its roving gaucho chef-servers, is pushing its event business hard and drawing big groups from other traditional steakhouses and banquet halls. “We had always served groups, but five years ago we set out to create a game plan. We experimented with dedicated sales managers in each restaurant, then we brought on a national director of sales,” said CEO Larry Johnson.
“Oh Arby’s sign, the meats, the meats are calling,” sang a group of mourners to the tune of “Danny Boy.” The crowd was gathered February 9 in the parking lot of a recently shuttered Arby’s restaurant in Uptown Minneapolis. A few hundred people stopped by to pay their respects to a vintage Arby’s sign, a monstrous neon hat, that had been at the site for 47 years. Most people were just there to get a selfie for Instagram and wish each other good will—“rest in beef” was a common refrain.
Paul Brown has begun his balancing act at the helm of Inspire Brands. Inspire Brands, the new multi-concept operator encompassing Arby’s, Buffalo Wild Wings and R Taco, is now one of the largest owner-operators of restaurants out there with 1,700 company restaurants and 4,600 locations when including franchise operations. Global sales in 2017 across the brands topped $7.6 billion.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".