Nick Bartelme

If you want a snapshot of potato demand in 2025, here it is: $19.9 billion in total retail sales for the calendar year and 15.3 billion pounds sold across all store segments (fresh weight equivalent), according to data compiled by market research and technology company Circana. Category performance remained stable overall, with volume essentially flat (-0.5%), and dollar sales edged down 0.7% from the prior year, driven largely by a 1% decrease in average consumer price per pound.