Back during the 2008 US presidential election, shortly after then-Senator Barack Obama had been feted in Berlin by a million-strong crowd that stretched from the Brandenburg Gate all the way down the Strasse des 17 Juni, his Republican opponent, Senator John McCain, released an attack ad that was simply called ‘Celeb’.
Memory has become a potent force in American politics: soothing, enraging and mobilising. For Democrats mourning the absence of Barack Obama, the Instagram feed of his former court photographer, Pete Souza, offers the daily balm of snapshots from a lost Camelot. In last month’s Alabama Senate race, the African-American turnout surged in the old battlegrounds of the civil rights movement because black voters refused to countenance being represented by the Republican throwback candidate, Roy Moore.
A year ago Donald Trump produced the biggest political upset in modern day USA, but were there historical clues that pointed to his unexpected victory? Flying into Los Angeles, a descent that takes you from the desert, over the mountains, to the outer suburbs dotted with swimming pools shaped like kidneys, always brings on a near narcotic surge of nostalgia. This was the flight path I followed more than 30 years ago, as I fulfilled a boyhood dream to make my first trip to the United States.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".