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Nick Dorman on Muck Rack

Nick Dorman

Verified
North London
As seen in: Nomad Editing Company, Sunday Mirror, Sunday People, The Daily Mirror, Daily Star (UK), Wales on Sunday, Birmingham Mail, Liverpool Echo, Scottish Daily Record, Ayrshire Post, The Chronicle, Coventry Live, Surrey Advertiser and
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Articles

Creating brand value- a lesson from the peanut people

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By Nick Dorman Verified
| Elite Business Magazine
Margins are being squeezed by increased production costs at one end and demand for cheaper goods at the other. It seems to me that the two are interlinked, where the drive for cost reduction inadvertently drives a demand for price reduction from consumers. I’ll use the humble peanut to explain what I mean.
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Rethinking Packaging with a Digital Lens

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By Nick Dorman Verified
| The Dieline Verified
by Nick Dorman on 11/18/2022 | 5 Minute Read Packaging labels, especially those on the back of packs, are becoming overloaded with information to the point where the consumer can’t decipher what's what anymore. Worst still, consumers' interest wanes, and brands can't communicate what they want clearly and effectively. Increasingly, consumers want to know more about the products they buy. Is it gluten-free, or does it contain palm oil? Is the company ethical?
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The Pandemic Pet Boom: It’s Time For Pet Care To Go Green

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By Nick Dorman Verified
| The Dieline Verified
As the Covid-19 pandemic saw us retreating into our isolated bubbles, many of us turned to animals as a source of comfort. Beyond canine companionship, animal purchases of every kind took off during lockdown. From felines to fish, the UK population acquired over 3.2 million pets since the start of the pandemic, a trend that translates across the pond, where 10% of Americans adopted a new pet in 2020. Who is this new generation of animal lovers?
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