Nick Ludlam on Muck Rack

Nick Ludlam

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  • International Editor, SBS World News, SBS
As seen in: SBS, Medium, Sky News
Foreign Editor, 9 News. My views are my own.
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Articles

How MOO coupled product innovation with mass manufacturing

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By Nick Ludlam Verified
| Medium
Hardware, as they say, is hard. In helping develop the concept of Business Cards+ into a fully realised, mass manufactured product that ships worldwide, we faced a series of engineering challenges of which needed some clever thinking to overcome. I’d like to share some of these with you in this post. To set the scene, in 2014 MOO restarted a project whose aim was to embed NFC chips into its business cards, transforming them into a smart, connected product.
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