Local party-starter Damian Lynch understands the power of the music festival—and that it’s not just about the music. He says that, for instance, “75 percent of the people going to Coachella don’t know 90 percent of the people who are playing.” What, then, explains the festival’s ascendant popularity? “The majority of people are going for a selfie,” he said. While music fests sell out all over the country, Sacramento has yet to sustain its own flagship gathering.
When Micah Baginski returned to his Oak Park real estate office after Labor Day weekend, a brazen message spray-painted on his business’ façade greeted him: “Gentrify 101: Make it hip!” the white-lettered graffiti read. Underneath that, the tagger left a closing message: “fuck that.”Baginski couldn’t help but laugh at the latest person accusing him of gentrifying the community. He’s operated Grounded Real Estate in Oak Park since 2002, and he’s worked in the neighborhood for more than 25 years.
One of the more remarkable aspects of the craft-beer craze is the brew-guzzler’s tireless dedication to hunting down hoppy treasures. We live in this age of stream-it-now TV and get-in-mah-belly dinner delivery, yet some beer fans dedicate hours venturing to places like the far-flung reaches of Rancho Cordova for a fix.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".