Nick Stephenson

By Nick Stephenson I still remember the day when my high school accounting class had a guest speaker from one of the Big 4 accounting firms. I already knew I wanted to be a business major in college the following year, but what I heard that day spurred me to pursue an accounting major and career as a CPA. Now as an experienced CPA, I really enjoy paying it forward by speaking to high school students about the CPA profession.

Nick Stephenson Nov 3, 2020 I still remember the day when my high school accounting class had a guest speaker from one of the Big 4 accounting firms. I already knew I wanted to be a business major in college the following year, but what I heard that day spurred me to pursue an accounting major and career as a CPA. Now as an experienced CPA, I really enjoy paying it forward by speaking to high school students about the CPA profession.

So you did what everyone said, you set up a blog, hooked up a reader magnet and started growing an email list. You’re on several social media platforms and diligently posting daily. You’re careful not to only blast out messages about your books, but instead share thoughtfully composed, useful and entertaining posts. You are completely and utterly drained and, to make things worse, you’re still not seeing much engagement from the ‘platform’ you have so carefully built from scratch.