For millions of Americans, there is a single hour on Sunday evenings when they stop thinking about the chaos inside Donald Trump’s White House, or wondering how low Donny Jr.’s IQ really is, and instead turn on HBO to watch an even more chaotic drama for power and control. This is, of course, Game of Thrones.
Anyone who has paid even cursory attention to the recent news emanating out of Silicon Valley would be led to believe that investing in Snap, with its uninspiring earnings and falling stock price, might seem as prudent as burning cash in a bonfire, or simply handing it to Billy McFarland for the next Fyre Festival. Credit Suisse recently downgraded the company. In addition to criticizing Snap’s ability to innovate its ad products, Morgan Stanley analysts knocked its target price down to $16.
Whom do you know that could somehow manage to string together a conversation about a Los Angeles golf course, a civil-rights statue in Birmingham, Alabama, and why McDonald’s old French fry recipe is better than its new one, and also explain why country music is sad and melancholy and rock ‘n’ roll is not? Yes, you guessed it: Malcolm Gladwell. In this week’s episode of Inside the Hive, I sat down with Gladwell to talk about all of these topics, and much more.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".