Skip To Main Content
Nicola Imfeld on Muck Rack

Nicola Imfeld

Verified
Zürich
Covers:  International Economics, Swiss Economics, Cryptocurrency, Aviation, Stock markets, Macroeconomics, International relations, Economics in Sports
⚽ Making football truly global at @FIFAcom | 🇺🇸🇨🇦🇲🇽 @FIFAWorldCup | 🏈⚾🏒🎾🏃‍♂️ Sports enthusiast

Interview

What was your first job as a journalist?

Sports Journalist

Have you ever used a typewriter?

No

How is social media changing news?

Fake News and misinformation

How do you prefer to be pitched on stories?

First contact via e-mail or phone

What's your favorite social network?

Instagram

Who do you wish followed you?

Barack Obama

Why did you become a journalist?

Because it's a job that matters

Did you work for your high school newspaper? If so, what did you do there?

No

What advice can you offer to aspiring journalists?

Be consistent, be organized and don't get too involved in things.

When's the best time to pitch you?

In the morning or during lunch break

What's the best pitch you ever got?

Give me two minutes, I have a great story for you.

What's the worst pitch you ever got?

I need half an hour

What's your favorite drink?

Gin Tonic

When you're not at a computer, where are you most likely to be?

I will either be training for a half-marathon, playing tennis, watching my home team Grasshopper Club Zurich or spending time with my family.

Aside from your own, what's your favorite publication to read?

New York Times

What's the most common misperception about your beat?

That we are sometimes «not serious»

Would you like to take the Muck Rack Interview? Create a Muck Rack profile.