In our household we are nowhere near reaching peak Christmas and the ads form a core part of the fabric of the festive season – Moz, Mog, Monty, we’ve loved them all. Which is why Sainsbury’s mediocre mash-up of singers is such a disappointment, an ad campaign that is a festive equivalent of a Christmas cracker with no bang. This underwhelming ad campaign appears to have little more than a hashtag at its heart.
The agency has pledged to pay and actively encourage dads to take the time off to look after their new babies in their child’s first year. The policy will extend to anyone with a new child, including those who have adopted. Now, whose clients include the Women’s Equality Party, said it has put its money where its morals are. Chief executive Mellisa Robertson, said: "Encouraging men to take paid leave for caring responsibilities frees up their female partners to have more choices.
The Women's Equality Party are launching a campaign to mark Equal Pay Day today, the symbolic date whereby women effectively stop being paid a salary, relative to men. The campaign, created by Now, will see staff at companies including Thinkbox and Bumble symbolically set their Out of Office template with the subject line "Out of Office. For the rest of the year".
Influencer marketing is a world where we chase metrics that don’t matter, because it makes us feel more accomplished than the people actually getting stuff done. brilliant read from @tomfgoodwinhttps://t.co/mdvF1JXl47
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".