In 2017, Arjan Schütte, founder of Core Innovation Capital, faced a decision on whether to invest in Hugo Insurance, an auto insurance startup. Core, an early-stage social impact VC firm, focused on “fintech for good,” by investing in financial services for low- to middle-income consumers. Since 2010, Core had raised $120 million across two funds and backed nearly 50 companies, including Ripple Labs and NerdWallet.