Nicole Kraft on Muck Rack

Nicole Kraft

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Columbus
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Articles

MLS Partnership Shows How AI Could Shape Sports Fandom Original

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By Nicole Kraft Verified
| Forbes Verified
The MLS is partnering with World Wide Technologies to build an AI infrastructure support fan experience and business enterprise. (Photo by Kevork Djansezian/MLS) MLS via Getty Images Professional sports may not know exactly what fan experience will look like in five years, but Major League Soccer is trying to build a technology infrastructure that will be ready for whatever comes next.
Open in Who Shared View Duplicates (4) Issue with article?

Why The Preakness TV Deal Could Reshape The Triple Crown Original

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By Nicole Kraft Verified
| Forbes Verified
The absence of Kentucky Derby winner Golden Tempo from the Preakness Stake may lead to significant changes to the timing of the Triple Crown's second jewel. (Photo by Michael Reaves) Getty Images When Golden Tempo won the 2026 Kentucky Derby, expectations immediately shifted toward Baltimore and dreams of a 14th Triple Crown champion—the first since 2018. Those dreams ended four days later—and with them, perhaps, the traditional structure of the Triple Crown itself.
Open in Who Shared View Duplicates (7) Issue with article?

How Ted Turner Helped Invent Modern Sports Media Original

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By Nicole Kraft Verified
| Forbes Verified
Ted Turner’s vision to transform a regional baseball broadcast into national television helped reshape the future of sports media. (Photo by Chip Somodevilla) Getty Images Long before streaming platforms built billion-dollar media strategies around live sports, Ted Turner understood what few others in television did: The power of sports was in distribution.
Open in Who Shared View Duplicates (4) Issue with article?
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