Nicole Schultz

DOI: https://doi.org/10.33423/e838p963 Keywords: business, economics, restaurant demand, survey response bias, risk preferences, impulsivity, time preferences, social desirability bias References Abbey, J.D., & Meloy, M.G. (2017). Attention by design: Using attention checks to detect inattentive respondents and improve data quality. Journal of Operations Management, 53–56, 63–70. Agarwal, J., DeSarbo, W.S., Malhotra, N.K., & Rao, V.R. (2015). An interdisciplinary review of research in...

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Working in a highly competitive industry, a small business owner of RE/MAX Metro, a leading real estate agency, sought to enhance its St. Petersburg, Florida, office with a digital display that could make a strong first impression and convey key information to prospective clients and agents. The firm’s downtown location was ideally situated to capture the attention of passersby, but past outdated displays failed to live up to the team’s vision.