Nicole Fallon on Muck Rack

Nicole Fallon

Verified
New Jersey
As seen in: Bob Vila, Lightning Media Partners, U.S. Chamber of Commerce, LinkedIn, MSN, Yahoo Life, Business Insider, Yahoo News, Aol, Mashable, News.com.au, Yahoo Finance, Investopedia and
Covers:  Small business, business finance, business trends
Freelance journalist for @growwithco @businessdotcom @BobVila + more.
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Want to be a better writer? Cut these common filler phrases from your work

Want to be a better writer? Cut these common filler phrases from your work

muckrack.com — Writers are often too familiar with their own ideas to spot mistakes and poor phrasing in their work. When you're reading someone else's writing, though, it becomes easier to see points that need clarity and sentences that can be worded better. Cut these common "filler" phrases from your work to make your point more directly and concisely.
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4 tips for getting hired as a journalist

4 tips for getting hired as a journalist

muckrack.com — Though it can indeed be difficult to find quality journalism jobs, it's certainly not impossible. I've applied to my fair share of reporting jobs over the years, and as an editor, I've recently hired a few reporters of my own. Whether you're looking for a full-time staff position or an ongoing freelance gig, here are a few tips for making yourself irresistible to an editorial hiring manager.
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Can't land your pitch? 3 tactics to try after a rejection

Can't land your pitch? 3 tactics to try after a rejection

muckrack.com — You spend hours crafting the perfect pitch and the perfect list of reporters and outlets to send it to. You're sure it will be a hit - and then the rejection emails start flooding in. Here's how to change a reporter's mind.
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3 important things to know before you pitch a freelance journalist

3 important things to know before you pitch a freelance journalist

muckrack.com — The number of freelance journalists is growing, but pitching them isn't always the same as pitching a staff reporter. Here's what PR pros need to know before reaching out to a freelancer.
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Why I rejected 95 percent of the pitches I received last week

Why I rejected 95 percent of the pitches I received last week

muckrack.com — If you've ever wondered why a journalist isn't responding to your email or why you can't seem to land coverage for your clients at a certain publication, you can blame the dozens of other PR pros pitching that same journalist in any given week.
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Yes, reporters, you need to answer your emails

Yes, reporters, you need to answer your emails

Muck Rack — Journalists like to vent about bad PR practices, and sometimes it's well-deserved. But every time I've turned the tables and asked PR pros what bugs them most about us, the answer is always the same: We don't answer our emails.
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Are cold phone pitches ever OK?

Are cold phone pitches ever OK?

Muck Rack — Ask any journalist about their preferred channels for receiving pitches, and I can almost guarantee that "phone call" is at the very bottom of the list. It's not that we don't use our phones; we have no problem scheduling phone interviews, or taking a quick call to follow up on an email thread. But just about every reporter I know - myself included - silently (or not so silently) curses the poor PR rep who decided to interrupt their day with a cold phone pitch.
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Pitch perfect: how to craft the ideal media pitch

Pitch perfect: how to craft the ideal media pitch

muckrack.com — Public relations campaigns live and die by their pitch. Whether it's an emailed press release, a tweet or the dreaded cold call, the merit of the message you craft will determine whether a reporter picks up your story or ignores you completely. But how does the media determine what's worth covering and what isn't?
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Pitching a journalist on social media? Read this first

Pitching a journalist on social media? Read this first

muckrack.com — A decade ago, media professionals couldn't have imagined the impact social media would have on the news cycle today. In addition to serving as a real-time resource for breaking news and trending topics, social networking tools provide valuable insights for PR reps who want to know more about a reporter and what types of stories he or she is interested in. The evolving role of channels like Twitter and LinkedIn in professional communications also means that social media offers a unique opportunity to reach journalists through the sites they probably check more often than their inbox.
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PR Do's and Don'ts: A Journalist's Perspective

PR Do's and Don'ts: A Journalist's Perspective

businessnewsdaily.com — As a journalist, a significant part of my job is contacting and coordinating with public relations professionals. It's a symbiotic relationship that generally tends to work out very nicely, and I can honestly say that the majority of my interactions with PR reps have been positive. While each journalist has his or her own style of work and communication, here are some general do's and don'ts when you're trying to get the attention of the press.
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To Be or Not to Be Out At Work? The LGBT Question

To Be or Not to Be Out At Work? The LGBT Question

LinkedIn — Author's note: This is a topic that I have never discussed in my published work before, but it's one that's very important and personal to me. It is my hope that a piece like this can help spark a healthy conversation about an issue that many LGBT(Q+) professionals face.
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Ask a Reporter: 12 PR Questions Answered

Ask a Reporter: 12 PR Questions Answered

LinkedIn — Media relations are a two-way street, and there are definitely things that both sides can do to make the other's lives easier. I asked my PR Twitter contacts to submit questions that they want to ask journalists about how best to work together.
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Is Your Job Worth Keeping? 6 Questions to Ask

Is Your Job Worth Keeping? 6 Questions to Ask

roberthalf.com — Is your job worth keeping? Here's one writer's advice to her fellow millennials on how to determine whether you should stay or go.
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The Millennial That Marketers Are Targeting Does Not Exist

The Millennial That Marketers Are Targeting Does Not Exist

Mashable — "There's no such thing as millennials." This bold proclamation by ad intelligence firm Exponential Interactive at Advertising Week on Tuesday will likely elicit scoffs and outrage from marketers who have made careers out of targeting Generation Y over the past decade. Of course millennials exist - just not in one neat, unified demographic.
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What's Really Fueling the War for Tech Talent

What's Really Fueling the War for Tech Talent

Fox Business — Anyone who's had to hire for an IT position recently knows that there's a serious industry "talent war" going on in today's job market. Companies are fighting tooth and nail to sway top tech candidates to their organization, offering everything from higher salaries to outrageous office perks. How did the tech talent war become so fierce?
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How to choose a good mentor

How to choose a good mentor

Mother Nature Network — All entrepreneurs need a solid support system of individuals they can turn to for business advice. These supporters can be close friends, family and colleagues, but one of them should fill the role of a knowledgeable, experienced mentor.
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Artist Is Using 3-D Printing To Make Personalized Chocolate Creations

Artist Is Using 3-D Printing To Make Personalized Chocolate Creations

Business Insider — What do you get when you combine a background in visual art, 3D printing technology, and a desire for highly customized chocolate? Just ask Brian Begun, the visual effects artist turned chocolate maker who invented a patent-pending process for replicating three-dimensional objects in chocolate. With a career built on artistic and technical expertise under his belt, he recently took a step away from the entertainment industry and founded his company, Everything's Made of Chocolate.
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Archie goes PG-13 for first time as zombies invade Riverdale

Archie goes PG-13 for first time as zombies invade Riverdale

Today.com — The zombie apocalypse is coming, and it's starting in Riverdale. The first issue of the new ongoing Archie Comics series "Afterlife with Archie" is set to be released Oct. 9. Written by "Glee" writer/producer Roberto Aguirre-Sacasa, this zombie series features Archie and the gang like you've never seen them before. This post-apocalyptic Riverdale is bloody, gory, and a little PG-13. Influenced by horror classics such as "Evil Dead," "The Stand," and " The Walking Dead,"
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