Niddhi Sharma

A California music festival is taking a different approach to one of the biggest costs attached to buying an event ticket — ticketing fees. San Diego-based Same Same But Different Festival (SSBD) has announced that its 2027 Community Tier will offer general admission presale tickets at $295, down $60 from the $355 price offered last year.

With HYROX continuing to expand its footprint in India, the fitness race is increasingly positioning itself as more than a competition for individual athletes. The format combines running and functional fitness in a standardised race structure, while its growing community, brand partnerships and city-wise expansion are helping build a wider sports and experiential ecosystem around it.

Foodlink Group has partnered with SkyDome Jaipur as its Food & Beverage (F&B) Partner, bringing its hospitality and culinary expertise to a venue designed to bring together entertainment, celebrations, corporate events and immersive experiences. The partnership comes as event venues increasingly look beyond programming and infrastructure to create more complete guest experiences, with food and beverage becoming an important part of how audiences experience and remember a venue.