Nicola Carruthers on Muck Rack

Nicola Carruthers

Verified
England, London
As seen in: The Spirits Business, Constant Contact, Grimsby Live, Watford Observer, Wine Business Monthly, Justmeans, Imbibe Live, The Rum Lab, Hong Kong News Network
Deputy editor @spiritsbusiness
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Articles by Nicola Carruthers

Diageo proposes 150 job cuts in Ireland

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By Nicola Carruthers Verified
| The Spirits Business Verified
Approximately 150 jobs are at risk at Diageo’s Ireland business as part of the Baileys owner’s restructuring plans. Baileys teamed up with Terry’s Chocolate Orange on a limited edition liqueur last year London-headquartered Diageo notified Ireland’s Department of Enterprise of “proposed collective redundancies” on 22 June, a spokesperson for the government department confirmed. It is understood that around 150 jobs at Diageo’s Irish business could be impacted.
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El Jimador creates canned Spritz line

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By Nicola Carruthers Verified
| The Spirits Business Verified
Brown-Forman has launched a ready-to-drink (RTD) Spritz range under its El Jimador Tequila brand in the US. El Jimador’s new Spritz range comes in three flavours The canned El Jimador Tequila Spritz line uses the brand’s 100% agave Blanco offering as its base. It comes in three 4.8% ABV flavours – mango, lime and orange – and is described as ‘light, bubbly and easy to drink’. Brown-Forman said the ‘bar-quality’ range taps into the ‘growing demand for sessionable options’.
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India to join Woodford’s Global Bar Exchange

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By Nicola Carruthers Verified
| The Spirits Business Verified
The fourth edition of Woodford Reserve’s Global Bar Exchange (GBE) will return later this year with India confirmed as a new addition. Amsterdam’s Sins of Sal team at Bar Cham in Seoul, Korea The Brown-Forman-owned Bourbon brought back its international advocacy programme last year. Described as its ‘most ambitious programme to date’, the third edition of Woodford Reserve’s GBE spanned two phases across 2025 and 2026.
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Bacardi shakes up regional leadership team

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By Nicola Carruthers Verified
| The Spirits Business Verified
Ignacio Del Valle will become regional president of Latin America and Caribbean (LAC) as part of a leadership reshuffle at Bacardi. Vijay Subramaniam (left) is taking over Ignacio Del Valle’s role as president for AMEA and GTR The world’s largest privately held spirits company has made several changes across leadership positions in a number of its key regions. Del Valle, a 30-year veteran at Bacardi, is the current regional president for Europe, as well as LAC.
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RTD sales near £200m in Britain’s on-trade

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By Nicola Carruthers Verified
| The Spirits Business Verified
The ready-to-drink (RTD) category saw its value rise by 2.6% in Britain’s on-trade in the 12 months to late 2025, according to NIQ data. RTDs are booming in UK venues such as high-street pubs New research from NIQ’s On Premise Measurement (OPM) tool revealed that the value of RTDs in Britain’s on-trade reached nearly £200 million (US$265m). NIQ noted that the segment comfortably outperformed the total beverage alcohol market, despite a drop of 4.5% in distribution.
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Whisky 1901 debuts first range from bottling arm

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By Nicola Carruthers Verified
| The Spirits Business Verified
Independent bottler Whisky 1901 has revealed its inaugural whisky range, featuring liquid sourced from six Scottish distilleries. Whisky 1901’s new six-strong range of whiskies Whisky 1901 was founded in 2019 as a cask investment business. It has now launched a dedicated bottling business with the investment side rebranded to ‘The 1901 Group’.
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Ardgowan gains £4.2m investment

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By Nicola Carruthers Verified
| The Spirits Business Verified
Scotch whisky distillery Ardgowan has secured £4.2 million (US$5.5m) in funding as it works towards its first single malt. Ardgowan began distilling its own whisky in June 2025, after eight years of planning and construction Based in Inverkip, Ardgowan Distillery Company officially opened its doors last summer after construction was completed in June. The opening marked the first new distillery to open in Inverclyde in more than a century.
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Mount Gay reveals first age-statement rums

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By Nicola Carruthers Verified
| The Spirits Business Verified
Rémy Cointreau-owned Mount Gay has launched its first aged rum collection, which includes a 15- and 25-year-old. Mount Gay’s 15-year-old rum launches this Father’s Day The Barbadian distillery’s Exceptionally Aged Collection is said to tap into the ‘thirst for high-quality rums in the UK’, which the brand described as the fastest-growing rum market in Europe (Grand View Research).
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Are RTDs a threat or necessity to the gin category?

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By Nicola Carruthers Verified
| The Spirits Business Verified
Is the ready-to-drink (RTD) category an opportunity, a necessity, or a threat to traditional gin? Industry figures shared their views on the category’s evolution and future prospects during Ginposium.
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Top 10 best-selling Tequila Brand Champions

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By Nicola Carruthers Verified
| The Spirits Business Verified
As the Tequila sector’s growth rates stabilise, the world’s biggest players are fighting harder than ever to win over consumers. But which brands came out on top in 2025? Can you guess which Tequila was the biggest-selling brand of 2025? Lower agave prices, a debate over additives, and an abundance of new brands have dominated the Tequila space in recent years.
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Discus eyes East Asia as spirits exports near $80m

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By Nicola Carruthers Verified
| The Spirits Business Verified
The Distilled Spirits Council of the US (Discus) recently led a trade mission to East Asia, focusing on two markets that imported nearly US$80 million worth of American spirits last year. Discus promotes the US spirits sector through education abroad From 1-5 June, Discus headed on an American spirits trade mission to Tokyo in Japan, and Taiwan, where it put the spotlight on 18 US distilleries.
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Global gin volumes up 1% in 2025

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By Nicola Carruthers Verified
| The Spirits Business Verified
Gin volumes increased by 1% globally last year, led by the Philippines and emerging markets like Nigeria, India and China. Warner’s gin gained investment from La Martiniquaise-Bardinet last summer Chris Pitcher, partner at Rothschild & Co Redburn, held a seminar on the global gin market during The Gin Guild’s annual Ginposium conference last Friday (13 June). Globally, gin volumes reached approximately 109 million nine-litre cases in 2025, an increase of 1%, based on IWSR figures.
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Top 10 best-selling world whisky Brand Champions

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By Nicola Carruthers Verified
| The Spirits Business Verified
While North American and Japanese whiskies had a lacklustre 2025, there was one Irish player that stormed to success. Can you guess which world whisky brand sold the most cases last year? While Scotch and Indian whiskies have their own dedicated pages in The Brand Champions 2026 supplement, other whiskies – made in countries like the US, Canada, Japan and Ireland – are analysed in the world whisky section of our annual report on the biggest-selling spirits brands.
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Supreme Brand Champion 2026: Royal Stag

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By Nicola Carruthers Verified
| The Spirits Business Verified
Storming to the top of the Indian whisky sector, Royal Stag is this year’s Supreme Brand Champion after winning over drinkers with its music and cricket campaigns. Royal Stag has targeted younger consumers through multiple marketing activations There can only be one Indian whisky at the top, and for the first time, Royal Stag is now the biggest‐selling brand in the category.
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Spirits surpass wine in global volumes

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By Nicola Carruthers Verified
| The Spirits Business Verified
Despite a 3% drop last year, total global spirits volumes have exceeded wine for the first time since IWSR’s records began in 1990. Soju, Indian whisky and ready-to-drink cocktails grew strongly in 2025 IWSR has revealed its first 10-year forecasts for all 160 markets it monitors, alongside confirmed 2025 consumption data. Global alcohol volumes are expected to recover almost to 2025 levels by 2035, resulting in a 1% decline over the 10 years.
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Spirits surpass wine in global volumes

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By Nicola Carruthers Verified
| Wine Business Monthly Verified
Despite a 3% drop last year, total global spirits volumes have exceeded wine for the first time since IWSR’s records began in 1990. Soju, Indian whisky and ready-to-drink cocktails grew strongly in 2025 IWSR has revealed its first 10-year forecasts for all 160 markets it monitors, alongside confirmed 2025 consumption data. Global alcohol volumes are expected to recover almost to 2025 levels by 2035, resulting in a 1% decline over the 10 years.
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OurWhisky names 2026 Atonia mentees

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By Nicola Carruthers Verified
| The Spirits Business Verified
Non-profit organisation the OurWhisky Foundation has revealed the 2026 cohort of the Atonia Programme, its personal and professional development course for women in whisky. The OurWhisky Foundation has supported more than 200 women through its mentorship scheme First launched in 2022, the programme has so far guided more than 200 women and non-binary individuals toward their goals.
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Wes Henderson’s whiskey firm faces $1.5m in claims

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By Nicola Carruthers Verified
| The Spirits Business Verified
A whiskey venture led by Angel’s Envy founder Wes Henderson is facing legal action for allegedly failing to pay almost US$1.5 million in architectural and consulting fees for a new Kentucky distillery project.
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Top 10 fastest-growing spirits of 2025

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By Nicola Carruthers Verified
| The Spirits Business Verified
Within the fiercely competitive spirits space, there are some high-volume brands that have leaped above the rest to achieve double or triple-digit growth last year. Which spirits brands jumped up in growth last year? Hot off the press, The Spirits Business has published The Brand Champions 2026 report, its annual ranking of the world’s biggest-selling spirits brands – those that have surpassed one million cases in 2025.
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RNDC to axe 56 jobs in Ohio

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By Nicola Carruthers Verified
| The Spirits Business Verified
Republic National Distributing Company (RNDC) is planning to cut more than 50 jobs in Ohio as it closes three sites in the US state. RNDC is closing three sites in Ohio The US distributor filed a Worker Adjustment and Retraining Notification (WARN) with the Ohio Department of Job & Family Services on 31 May. RNDC said it had been ‘exploring various strategic alternatives’, including the potential sale of its operations in certain markets.
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BCB marks 20 years with new concepts

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By Nicola Carruthers Verified
| The Spirits Business Verified
As Bar Convent Berlin (BCB) prepares for its 20th anniversary this year, the trade fair has revealed several new concepts and areas for 2026. BCB Berlin – AKA ‘bartenders’ Christmas’ will be back on 12-14 October 2026 One of the biggest bars shows for the trade returns to the Messe Berlin exhibition centre from 12-14 October for its 20th edition. For 2026, BCB will introduce new concepts, redesigned show areas and an evolved education programme.
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RTDs overtake vodka in global value

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By Nicola Carruthers Verified
| The Spirits Business Verified
The ready-to-drink (RTD) category surpassed vodka in global value last year, according to IWSR. Spirits-based RTDs are growing at the expense of malt versions New research from IWSR revealed total RTD volumes were up by 3% in 2025. The category increased at a compound annual growth rate (CAGR) of 8% between 2019 and 2025 and is forecast to rise by 2% CAGR from 2025 to 2030.
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RTDs overtake vodka in global value

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By Nicola Carruthers Verified
| Wine Business Monthly Verified
The ready-to-drink (RTD) category surpassed vodka in global value last year, according to IWSR. Spirits-based RTDs are growing at the expense of malt versions New research from IWSR revealed total RTD volumes were up by 3% in 2025. The category increased at a compound annual growth rate (CAGR) of 8% between 2019 and 2025 and is forecast to rise by 2% CAGR from 2025 to 2030.
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Hayden Beverage and Columbia Distributing join forces

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By Nicola Carruthers Verified
| The Spirits Business Verified
Columbia Distributing has agreed to buy a stake in Idaho-based Hayden Beverage Company to strengthen its Pacific Northwest presence. Columbia Distributing took on Brown-Forman’s portfolio in Washington last summer Columbia Distributing has entered into a letter of intent (LOI) to acquire a stake in family-owned distributor Hayden Beverage Company.
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Tito’s reveals its first UK-wide campaign

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By Nicola Carruthers Verified
| The Spirits Business Verified
Texan producer Tito’s Handmade Vodka has rolled out its first national UK campaign as part of the brand’s long-term investment in the market. Tito’s is investing in the UK market with its first nationwide campaign The vodka giant has revealed a high-visibility integrated activation, spanning out-of-home (OOH) advertising, creator partnerships, retail and trade activity across London, Manchester and Edinburgh.
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BCB Brooklyn 2026: what not to miss

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By Nicola Carruthers Verified
| The Spirits Business Verified
This year’s BCB Brooklyn event is set to welcome almost 200 exhibitors, from major spirits companies to innovative newcomers. BCB Brooklyn has become one of the drinks industry’s leading gatherings in North America *This feature was first published in the May issue of The Spirits Business magazine. There’s something special about New York City in the summertime.
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Craft Gin Club revamp shifts focus to spirits

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By Nicola Carruthers Verified
| The Spirits Business Verified
UK-based Craft Gin Club has rebranded to The Curious Drinker, expanding its subscription service to other spirits. The Curious Drinker now offers a Hugo Spritz box Founded in 2015, Craft Gin Club provides a monthly box to UK subscribers, containing a full-sized bottle of gin alongside mixers, snacks and a magazine. It expanded beyond gin to offer rum boxes in 2020. The business, which is backed by English entrepreneur Sarah Willingham, has now revealed a ‘bold new identity’.
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RTDs soar in US control states in April

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By Nicola Carruthers Verified
| The Spirits Business Verified
Canned cocktails continued to outperform spirits in US control states last month, with volume and value sales up by a third. RTD brands, like Pennsylvania’s Surfside, are booming in the US According to data from the National Alcohol Beverage Control Association (NABCA) for 18 markets, the ‘cocktails’ category, which includes canned ready-to-drink (RTD) products, soared by 34.7% in volume last month compared to April 2025. Value-wise, it grew by 33.1%.
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RNDC to axe 463 jobs

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By Nicola Carruthers Verified
| The Spirits Business Verified
Republic National Distributing Company (RNDC) is planning to lay off more than 400 workers in Washington and Oregon as it seeks to close facilities in both markets. More than 400 jobs are at risk at RNDC’s Washington sites Last week (18 May), the distribution firm filed a Worker Adjustment and Retraining Notification (WARN) with Washington’s Employment Security Department.
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Maya Pistola expands London presence

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By Nicola Carruthers Verified
| The Spirits Business Verified
India’s ‘first’ agave spirit Maya Pistola has increased its presence in London with a new listing and made its debut across trade shows in recent weeks. Maya Pistola’s range includes an extra añejo Produced in Goa, the Indian agave spirit entered the UK market in November last year with a listing at The Whisky Exchange. The brand was founded in 2021 by hospitality veterans Rakshay and Radhika Dhariwal. The brand is now featured on the agave menu at The Perception bar at W London hotel.
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CFIB slams Canada’s inaction over DTC alcohol sales

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By Nicola Carruthers Verified
| The Spirits Business Verified
A Canadian association has called for clarity from local governments over their commitment to enable nationwide alcohol access by the end of this month.
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TOTC unveils international nominees

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By Nicola Carruthers Verified
| The Spirits Business Verified
Tales of the Cocktail Foundation (TOTCF) has revealed its top 10 Spirited Awards finalists for each global category, with Mexico dominating the best bar list. Mexico’s Handshake Speakeasy is up for Best International Cocktail Bar This year’s Spirited Awards will take place on 23 July during the 24th Tales of the Cocktail (TOTC) festival (19-24 July).
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Depremiumisation hits US spirits sales

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By Nicola Carruthers Verified
| The Spirits Business Verified
Core spirits sales have fallen by 5.7% in value over the last 12 months according to US wholesaler depletion data, as premiumisation pressure dragged down Tequila. Sales of Tequila over US$50 have fallen in the US New SipSource data from the Wine & Spirits Wholesalers of America (WSWA) revealed a volume decrease of 4.4% for core spirits (excluding ready-to-drink) in the 12 months ending 31 March 2026.
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Tipple to help Botivo scale across Europe

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By Nicola Carruthers Verified
| The Spirits Business Verified
Digital distribution platform Tipple will manage alcohol-free brand Botivo’s direct-to-consumer (D2C) operations across Europe. Botivo is a non-alcoholic aperitivo made in Hertfordshire, UK The partnership will enable Botivo to scale across multiple territories while maintaining control over fulfilment, compliance and customer experience. “Consumers today aren’t choosing between alcohol and no alcohol, they’re moderating,” said Tipple founder Eoin Bara.
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Vapoura Rum seeks £1.75m for expansion

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By Nicola Carruthers Verified
| The Spirits Business Verified
English rum brand Vapoura is aiming to raise £1.75 million (US$2.3m) in private seed investment to support new hires, marketing and product development. Vapoura Rum has two core SKUs with a third in the works Founded by Olly Barkley and Ed Jackson in 2023, Vapoura is distilled, matured and bottled in England, at a facility in Cornwall. Barkley and Jackson created Vapoura after recognising a gap in the market for a super-premium English rum.
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St Petersburg Distillery opens speakeasy

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By Nicola Carruthers Verified
| The Spirits Business Verified
Florida-based St Petersburg Distillery has introduced an after-hours experience to its facility with the opening of an on-site cocktail bar. The speakeasy overlooks the distillery The new 45-seat speakeasy, called 31 South, overlooks the distillery floor and is located at 800 31st Street South in the city of St Petersburg.
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SMWS owner sees 20% membership boost

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By Nicola Carruthers Verified
| The Spirits Business Verified
After its full-year sales plunged by double digits, the Artisanal Spirits Company (ASC) has reported a ‘solid start’ to 2026 with the US and China boosting membership numbers. The Scotch Malt Whisky Society has just under 40,000 members worldwide The ASC, which is behind global membership club the Scotch Malt Whisky Society (SMWS), released a trading update ahead of its annual general meeting (AGM) today (19 May).
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Why building a spirits brand is becoming harder

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By Nicola Carruthers Verified
| The Spirits Business Verified
There’s been a “big hollowing out of the premium segment of the spirits industry” with distributors rationalising portfolios, according to the managing director of Charter Brands. L-R: Johan Kersten, Helena Zakmane, Matt Ashton-Melia and Melita Kiely During a recent seminar, a panel of speakers discussed the issues facing spirits retail and distribution globally, providing insights into market access, supply issues, and brand strategies across different regions.
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McConnell’s whiskey gains £22.5m loan

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By Nicola Carruthers Verified
| The Spirits Business Verified
The company behind Irish whiskey brand McConnell’s has secured a £22.5 million (US$30.3m) asset-based lending (ABL) facility to support its global growth. The McConnell’s Irish whiskey range includes several five-year-old expressions Belfast Distillery Company, which revived the historic McConnell’s brand six years ago, has gained the loan from Shawbrook based on the business’ maturing Irish whiskey inventory.
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Glendronach debuts GTR-exclusive line

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By Nicola Carruthers Verified
| The Spirits Business Verified
Brown-Forman has created a trio of city-inspired Glendronach whiskies for global travel retail (GTR) as it increases its investment in the channel. Glendronach House Editions features whiskies inspired by Seville, Venice and Paris The new range, called The Glendronach House Editions, comprises three single malts created from casks exclusive to travel retail.
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Crealis CEO reshapes business for spirits growth

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By Nicola Carruthers Verified
| The Spirits Business Verified
The CEO of closures producer Crealis, Enrico Bracesco, discusses the new business structure and why spirits have become a key focus. Crealis CEO Enrico Bracesco Based in Italy, Bracesco joined Crealis Group as CEO in March last year, after previously holding leadership roles at Cimbali, a manufacturer of professional coffee equipment, and Technogym, which makes fitness equipment.
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Dug Group relaunches Venezuelan rum Tepuy

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By Nicola Carruthers Verified
| The Spirits Business Verified
Family-owned Dug Group has relaunched its Venezuelan rum brand, Ron Tepuy, with two expressions. Ron Tepuy has relaunched as a super-premium rum Produced at Dug Group’s Destilería Unidas facility in Venezuela, Ron Tepuy has existed in its domestic market since 2009. The range has now been redesigned and repositioned as a super-premium rum in its home market as well as internationally for 2026.
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RTDs up 14% in US as spirits fall in 2025

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By Nicola Carruthers Verified
| The Spirits Business Verified
Spirits volumes fell by 4% in the US last year, but ready-to-drink (RTD) variants soared by 14%, according to IWSR. Spirit-based RTDs, like Gallo’s High Noon, are booming in the US According to new data from IWSR’s US Navigator, total beverage alcohol (TBA) volumes fell by 5% last year. Beer and wine volumes both decreased by 6%, while RTDs dipped by 1%. The RTD decline was led by a 5% drop for malt-based options, while spirit-based RTDs grew by 14%.
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NIQ: 305 hospitality sites in GB shut in Q1

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By Nicola Carruthers Verified
| The Spirits Business Verified
Britain’s hospitality sector lost three venues a day during the first quarter of this year, with bars and nightclubs hit particularly hard. There were 55 bar closures between December 2025 and March 2026 The April 2026 edition of CGA by NIQ’s Hospitality Market Monitor report revealed there were 98,609 venues at the end of March this year – a drop of 0.3% compared with the previous quarter. This is equal to a net drop of 305 sites, or an average of 3.4 closures per day.
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Euromonitor: spirits premiumisation hits a wall

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By Nicola Carruthers Verified
| The Spirits Business Verified
Euromonitor’s Spiros Malandrakis says premiumisation has reached its limits, as worsening market conditions push spirits into a prolonged slowdown. Euromonitor’s Spiros Malandrakis says non-alcoholic ‘spirits’ are booming in the US According to Malandrakis, global insight manager of alcoholic drinks at Euromonitor International, the industry has seen a “continued deterioration” in 2025, as macroeconomic and lifestyle factors impact the sector.
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Discus CEO testifies for tariff exemption on spirits

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By Nicola Carruthers Verified
| The Spirits Business Verified
The Distilled Spirits Council of the US (Discus) has formally urged the administration to exempt spirits from current or future tariffs, warning that they negatively impact exports. Imposing tariffs could “harm American distillers and hospitality workers”, the CEO of Discus said In March, the Office of the US Trade Representative (USTR) initiated Section 301 investigations into 16 nations, which could lead to new tariffs.
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Breakthru enters KY and Indiana with RNDC deal

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By Nicola Carruthers Verified
| The Spirits Business Verified
Republic National Distributing Company (RNDC) is set to exit Kentucky and Indiana after agreeing a deal with Breakthru Beverage Group. RNDC took on distribution for Lofted Spirits in Kentucky earlier this year Breakthru Beverage has signed a letter of intent (LOI) to buy RNDC’s stakes in its joint venture businesses with National Wine & Spirits (NWS) in Kentucky and Indiana.
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Ocean Spray seeks to revive the Cosmopolitan

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By Nicola Carruthers Verified
| The Spirits Business Verified
Ahead of National Cosmopolitan Day (7 May) tomorrow, cranberry juice maker Ocean Spray is aiming to reimagine the classic cocktail through a new UK campaign. Lennie Ware was part of the judging panel for Ocean Spray’s Cosmo recipes Ocean Spray has created two Cosmopolitan serves as part of its trade-focused campaign, alongside alcohol-free versions. The company is hoping to “breathe new life” into the classic vodka-based cocktail, which usually includes cranberry juice.
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World Class names top 10 GB finalists

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By Nicola Carruthers Verified
| The Spirits Business Verified
Diageo World Class has confirmed the 10 finalists for Great Britain this year, who will compete in London next month. Chelsie Bailey and Carrie Smith are among the nation’s top 10 finalists The majority of this year’s cohort represent London bars, with Edinburgh, Birmingham, Liverpool also in the mix. The finalists span bartenders from hotels, destination bars, restaurants and independent venues, whittled down from thousands of entries.
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Cuervo Q1 sales slip 36% in US and Canada

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By Nicola Carruthers Verified
| The Spirits Business Verified
The company behind Jose Cuervo Tequila saw sales plunge by more than a third in North America during the first quarter (Q1) of 2026. Jose Cuervo Tequila posted a Q1 sales slump of 25.7% Mexican spirits firm Becle, which also owns 1800 Tequila and Bushmills Irish whiskey, had a tough start to 2026, with total sales down 23.1% to MXN7.4 billion (US$423.4 million) in Q1. Gross profit for the quarter was down by 16% to MXN3.9bn (US$223.1m) while volumes fell by 10.9%.
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