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Articles by Nina Harvey
Non-enzymatic conversion of RNA sequence information into DNA by squaramide ligation for accurate RNA quantification
Abstract RNA is an important biomarker for research and diagnostics. However, its transient nature and fragility require its conversion to DNA prior to detection. To this end, enzymatic approaches have been used but are limited by biological constraints, while chemical methods hold much promise but have not been competitive alternatives.
Programmatic Audio Emerges as a Key Format as Listening Picks Up
Programmatic Audio Emerges as a Key Format as Listening Picks Up June 29, 2020 By Nina Harvey With more digital voice technology available to listeners, be it smart speakers, voice assistants, or Apple CarPlay, digital audio is on the rise, particularly in podcasting: podcast ad spend is expected to double to $1.6 billion by 2022. Meanwhile, the COVID-19 pandemic has accelerated current trends that already point to increased digital audio spend.
Using Dynamic Creative for Programmatic Audio
Audio: What data can buyers use to reach their target audience?
Why Programmatic Audio?
Audio: Why should ad buyers make audio part of the mix? I think Audio’s a really exciting place, as we’ve seen such a huge trend in users listening now to more audio content. And it’s a brilliant way for brands to connect with users because it’s this one-to-one, highly personal, very immersive experience. Rubicon’s got a great marketplace of audio sellers to provide brands with the opportunity to buy really targeted, quality audiences, but to access them at scale.
The Next Evolution of Cross-Device Shopping
Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants.
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