Nina Justin

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience. In the startup world, we’re taught to obsess over metrics. Burn rate, CAC, MRR — they dominate the dashboards and drive the decisions. And yes, data matters. But there’s something quietly more essential that rarely gets the same spotlight: resilience.

Some personal observations from my decade in the Communications field As I’d written before, its been 11 years since I entered the field of PR & Communications. Since then, I can be sure to say that its not changed; its completely transformed. Feels like a whirlwind quite honestly — from printing press releases and media invites and meeting the media in person to cover an announcement or attend an event.

When in Paris, do as the Parisians do — linger over a cup of hot chocolate, nibble on a buttery croissant, and people-watch for hours. On our recent trip, my husband made it a mission to visit some of the most iconic and delightful cafés the city has to offer. From the legendary Café de Flore to the hidden gems that surprised us both, each stop offered its own slice of Parisian magic.