Nina Justin

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience. In the startup world, we’re taught to obsess over metrics. Burn rate, CAC, MRR — they dominate the dashboards and drive the decisions. And yes, data matters. But there’s something quietly more essential that rarely gets the same spotlight: resilience.

Some personal observations from my decade in the Communications field As I’d written before, its been 11 years since I entered the field of PR & Communications. Since then, I can be sure to say that its not changed; its completely transformed. Feels like a whirlwind quite honestly — from printing press releases and media invites and meeting the media in person to cover an announcement or attend an event.