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Nishma Robb on Muck Rack

Nishma Robb

As seen in: The Drum, Campaign (UK), Campaign Asia, The Media Leader UK, WeAreTheCity, MediaCat Magazine
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Articles

From Google boardrooms to The Comedy Store: why I'm taking the mic

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By Nishma Robb
| buff.ly
Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
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The $7.3bn blind spot: Why are brands ignoring the most powerful audience in media?

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By Nishma Robb
| The Media Leader UK Verified
Opinion As more advertising pounds flow into the high-trust, high-impact, high-action medium of podcasting, why are female-hosted shows being ignored? There’s a particular flavour of corporate cognitive dissonance that feels uniquely 2020s. The sort where boardrooms commission extensive research, nod sagely at the findings, then proceed to do the exact opposite of what the data suggests. It’s like hiring a personal trainer and then eating crisps in front of them to establish dominance.
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Diamond industry calls for urgent marketing revival

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By Nishma Robb, Anna Hickey, Alastair Bannerman, Alex Altman Verified
| MediaCat Magazine Verified
Diamonds are a girl’s best friend, according to Marilyn Monroe’s character in Gentlemen Prefer Blondes — they may also become a valuable acquaintance of the media industry. At the Facets diamond conference in Antwerp this week, industry leaders from around the world made a pressing case for more category-wide marketing to stimulate demand for natural diamonds, according to Rapaport.
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