It was last year when HP simplified its branding. Instead of various series such as Pavilion, Envy, and Spectre, which more often than not confused potential buyers, it brought all its consumer-grade laptops under the OmniBook series, while enterprise-grade machines went under the EliteBook branding. While we’ve already seen the OmniBook laptops last year (I personally use an OmniBook 7), this strategy is bearing fruit at this year’s CES with a suite of offerings.