Nitansh Rastogi

With CES happening at the beginning of every year, it provides a good peek at how technology will shape in the subsequent months. And because we got a chance to attend HP’s pre-CES event, I’ve had time to think about the new launches and what ties them together. It’s evident that HP is focusing on the fundamentals to stand out in the crowded segment. Read on to know why I think so.

We’ve seen several versions of a PC that can be carried anywhere. Be it in the form of an AIO screen, or even phone brands like Samsung offering DeX functionality that lets you connect the smartphone to a screen and make it into a computer. But somehow, none of these methods really took off. At CES 2025, HP unveiled a product that we believe has great potential for becoming a compelling option for a truly mobile PC.

It was last year when HP simplified its branding. Instead of various series such as Pavilion, Envy, and Spectre, which more often than not confused potential buyers, it brought all its consumer-grade laptops under the OmniBook series, while enterprise-grade machines went under the EliteBook branding. While we’ve already seen the OmniBook laptops last year (I personally use an OmniBook 7), this strategy is bearing fruit at this year’s CES with a suite of offerings.