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How to Create Winning Content & Measure Results
Mar 3rd, 2017 Last update When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools.
5 Copywriting Techniques That Affect SEO
Mar 22nd, 2017 Last update It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting techniques and tips in mind when writing for your website. 1.
Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is...
Mar 10th, 2017 Last update Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? Well, you’re in the right place. We had some questions about the process of inbound marketing, as we wanted to know how often they create content, what challenges they encounter, what problems they wish they could magically solve, and how they measure success on both the blog level and blog post level.
62 Experts Share Their #1 Actionable SEO Technique
Mar 1st, 2017 Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there... So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. We decided to find out which techniques are the most important to focus on, so we reached out to 62 experts and asked them this question: What is your #1 Actionable SEO Technique?
Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
Mar 6th, 2017 Last update Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind.
58+ Resources to Master SEO Copywriting
Mar 18th, 2017 Last update If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can't find it on the web? 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.
5 Factors that Distinguish Great Copywriters
Mar 29th, 2017 It's a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren't common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.
Top 15 Life-Changing Editorial Calendar Tools
Mar 29th, 2017 Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.
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