Are you ready to start your own social media campaign? Here are the steps you should include to guarantee a strong campaign that will win you plenty of conversions, improving your brand and sales in measurable ways. Create goals that match exactly what your company wants to get out of this social media campaign. More customers? More sales? More brand awareness? Put down specific numbers, percentages, and dates for these goals. One challenge for many social marketers is a lack of direction.
So perhaps you’re a talented programming team that’s tired of pushing out an app for the masses, only to be crushed like the other millions of apps competing on the Google Play Store and Apple App Store. Instead, maybe you just want to offer businesses a service that you can readily provide. In either case, B2B app marketing is the answer to both. For mobile app programmers, you completely avoid directly competing with other apps in stores and instead sell your services to interested businesses.
No matter what products you sell or what services you provide, the holidays represent an opportunity. There is always a way for a clever business to tailor its marketing for the holiday season, especially when it comes to social media. That is because social media is projected to influence more than 50% of all holiday shoppers this year. Why does social media have such an impact during the holidays, and how can you turn that impact to your advantage?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".