Noah Johnson
Verified
(He/Him)
As seen in:
GQ Brazil,
MSN,
MSN Colombia,
The New York Times,
Yahoo Entertainment,
Yahoo Life,
Fandom,
arXiv,
The Wall Street Journal,
New York Magazine
and
Writer. Journalist.
Articles by Noah Johnson
Ist Nike noch cool? Warum Adidas und Co. gerade den Sneakermarkt revolutionieren
Jahrzehntelang war Nike eine Instanz und dominierte die Welt des Sports. Aktuell sieht es jedoch so aus, als würden andere Marken dem Sportgiganten den Rang ablaufen. Warum ist das so? Der US-amerikanische Sportgigant dominiert seit einigen Tagen die negativen Schlagzeilen. Es sind düstere Zeiten für den sonst so erfolgsverwöhnten Sportriesen aus Oregon.
USMのモジュラー家具が ミレニアル世代の心を掴んだ理由
良くも悪くも、私たちは誰しもキュレーターだ。自覚はないかもしれないが、現代のスタイルとは結局のところキュレーションであり、ちょうどいい具合に整えたコレクションである。服によって自分の身体をキュレーションし、置物や家具で家をキュレーションし、オフィスや車、さらにはInstagramやTikTok、ZoomやFaceTimeのビデオ通話の背景で、パーソナルなキュレーション・プロジェクトを披露している。そうやって私たちは自分のセンスや個性、アイデンティティを表現する。 オリヴィア・キムと夫のアレックス・ダイモンドがふたりの家を構えるにあたって取り入れたのは、スイスの家具メーカーUSMの頑丈なモジュラー家具システム「USMハラー」だった。おそらく名前は知らなくても、USMの家具を最近目にしたことがあるはずだ。ケンゾーのデザイナーで日本のストリートファッションの旗手でもあるNIGO...
USM Haller: Wie die bunten Regale die grauen Wohnungen der Millennials übernehmen
USM Haller öffnet sich, und lässt die ikonischen Regale von Kreativen verwandeln. Wie ein Möbelstück gleich bleibt – und sich doch verändert. Wir alle kuratieren. Es ist das, worum es in der modernen Welt des Stils geht: um Sammlungen von Dingen, die auf die richtige Weise arrangiert werden.
How USM’s Candy-Colored Shelves Infiltrated the Neutral Millennial Home
For better or worse, we are all curators. We might not think of ourselves as such, but curating is what the modern world of style is all about: collections of things arranged in just the right way. We do this on our bodies with what we wear, in our homes with objects and furniture, in our offices, in our cars, even at the table in a restaurant. This is how we express our taste, our personality, our identity.
Voici les nouvelles marques japonaises à connaître impérativement
Le Japon a incontestablement eu une influence conséquente sur la mode masculine au cours des dernières décennies. À ce stade, en fait, c'est presque cliché. Demandez à votre ami le plus stylé d’où vient son pantalon, il y a de forte chance qu’il vous réponde une marque japonaise dont vous n'avez jamais entendu parler. Le simple fait de parler de “marque japonaise” évoque tout de suite une mode à la fois rare et avant-gardiste.
Comment le gilet à capuche zippé revient sur le devant de la scène
Bonne nouvelle : les gilets zippés reprennent du service. Cela fait plus d'une vingtaine d'années qu'American Apparel a fait du sweat à capuche zippé le symbole par excellence des tout premiers hipsters. Peu de temps après, Mark Zuckerberg est arrivé, camouflant ses aspirations professionnels derrière cet humble vêtement en le transformant en un symbole reconnaissable de tous de la start-up nation.
The Return of the Zip Hoodie
Good news: Zip hoodies aren’t just for dorks anymore. It’s been 20 or so years since American Apparel made the zip hoodie a slutty status symbol for the then emergent class of hipsters. Before long, Mark Zuckerberg came along, cloaking his plutocratic aspirations in the humble garment and transforming it into a symbol of proto start-up bro. Zip hoodies have been engulfed by the stench of the unaesthetic aughts ever since.
Should You Wear Just One Brand for the Rest of Your Life?
Do you know this meme? The text reads: “You can only wear one for the rest of your life. Which one?” And the image is a collage of popular brand logos: Supreme, Nike, Chrome Hearts, Kith, Fear of God, Loewe, Louis Vuitton, etc. It’s an early example of the engagement bait that is so prevalent nowadays, an attempt at juicing comments to arouse the algorithm. This one has been around for years, but new versions still crop up regularly.
Tunnel Fits Have Lost Their Way
What makes an outfit good? Is it the right pieces worn in the right combination? Is it in the proportions and the silhouette? Or is it about color, texture, and pattern? Maybe the answer lies in brands—after all, people are more likely to ask "Who makes that?” rather than “What’s that made of?” Does it simply come down to whether others around you like what you’re wearing? Or if you do?
La próxima ola de moda masculina japonesa ya está aquí y estas son las marcas que debes conocer
Este artículo sobre moda japonesa se publicó originalmente en GQ.com. La influencia de Japón en la moda masculina de las últimas décadas ha sido muy profunda. Tanto, que a estas alturas se ha convertido prácticamente en un tópico. Pregúntale a un hombre con cierto estilo minimalista de quién son esos pantalones tan guays que lleva. Es muy probable que los confeccione una marca japonesa de la que no has oído hablar en tu vida.
The Next Wave of Japanese Menswear Is Here-These Are the Brands to Know
Japan’s influence on menswear over the past several decades has been profound. At this stage, in fact, it’s practically to the point of cliché. Ask a cool guy who makes his cool pants. There’s a good chance they’re made by a Japanese brand you’ve never heard of. Even the phrase “Japanese brand” has become synonymous with something elite, ahead of the curve, and rarified. Perhaps annoyingly so. But not undeservingly.
The Official 2024 Sweater Power Rankings
Sweaters carry an outsized significance in our lives. They’re freighted with complicated feelings and associations. Mr. Rogers, Princess Di, Notorious B.I.G., The Dude, Harry Burns, Freddie Kruger—these folks are not just icons of modern life, but of knitwear. The sweater is a physical manifestation of the maternal hand. It represents the human circannual rhythm. It signifies scholastic spirit, holiday cheer, the superficial luxury of coziness. Crucially, sweaters aren’t shirts.
¡Adiós, consejos de estilo! Vístete como tú quieras. Eso es lo mejor
A menudo me piden consejos de estilo. No es de extrañar. No porque me vista bien o tenga buen aspecto. Es porque trabajo en GQ. Dar recomendaciones de estilo es una parte inherente de mi trabajo. Resulta extraño, entonces, que yo no crea en el valor de darlos. Sé mucho sobre ropa y sobre cómo usarla. Pero cuando se trata de dar consejos específicos, prescriptivos, no solo no me interesa, sino que me opongo rotundamente. Lo siento.
Style Advice Doesn't Matter Anymore
I am often asked for style advice. This is unsurprising. Not because I dress cool or look good. It’s because I work at GQ. Giving style advice is an inherent part of my job. Strange then, perhaps, that I fundamentally don’t believe in giving style advice. I know a lot about clothes and wearing them. But when it comes to giving advice—specific, prescriptive advice—I’m not just disinterested, I am diametrically opposed. Sorry.
Où sont passées les sous-cultures dans la mode ?
Ces derniers temps, une question me taraude : où sont donc passées les sous-cultures mode ? Si je fais bonne route, elles ont été entièrement remplacées par des tendances véhiculées à toute allure sur les réseaux sociaux, à grand renfort de Reels et de vidéos TikTok. Ces tendances sont des marqueurs esthétiques éphémères. À l’inverse, une sous-culture est une communauté, un système de valeurs et le fondement d'une identité unique.
There’s Never Been a Better Time to Wear Jeans
Have you heard of the crossword puzzle phenomenon? It’s a theory that says once a crossword puzzle has been solved by a large group of people, it will be easier for someone new to complete. Once the answers are out there in the universe, they become more readily available for others to access.
Inside the other Paris Fashion Week
In the shadow of the blockbuster runway shows, a vibrant segment of menswear is entering its niche era. We spent a season in the City of Light visiting eight independent designers having a big impact on what we wear and giving us new ways to think about clothes.
RIP Gorpcore
Este artículo sobre el Gorpcore se publicó originalmente en GQ.com. ‘Good ol’ raisins and peanuts'. Por si no lo sabías, eso lo que significa el acrónimo Gorp. Una humilde mezcla de frutos secos, nutritiva, sabrosa y no perecedera. Una solución sensata a un problema básico entre excursionistas y mochileros: un tentempié barato que se podía llevar siempre en la mochila.
Pourquoi Vans fait (enfin) son comeback
Ce printemps et cet été, les dénicheurs de tendances sur le web ont avancé que Vans nous avait fait l'honneur d'imaginer “la chaussure de l'année 2024”. Une affirmation qui a fait grand bruit et a fait s'écharper bon nombres d'internautes sur les réseaux sociaux. Certains y ont vu un élan de nostalgie. Serait-ce un retour de l’insouciance si chère aux années 1980 ? Ou simplement un bond de trois ans en arrière, au moments où tout le monde avait des Vans aux pieds ?
もうひとつのパリ・ファッションウィーク──メンズウェアに新風を吹き込むアーティザナル・デザイナーたち
1月のパリ・ファッションウィーク。歩道に溢れかえって叫んでいるファンの大群をかわし、黒塗りの車の間を縫って、フランク・ゲーリーが手がけたフォンダシオン ルイ・ヴィトンのエントランスを目指す。QRコードをかざしてLV柄のバナーの前を通過し、美術館ファサードの威風堂々たるガラスの“帆”を後にする。驚いたことに、焦げた肉の匂いが漂っている。 ここで何が見られるかについては、なんとなく予想は付いている。ショーの招待状にカウボーイハットとハーモニカが描かれていたからだ。このショーは、新たにルイ・ヴィトンのメンズ...
ギャラリー：もうひとつのパリ・ファッションウィーク──メンズウェアに新風を吹き込むアーティザナル・デザイナーたち
To revisit this article, visit My Profile, then View saved stories
RIP Gorpcore
Good ol’ raisins and peanuts—gorp, for short. A humble snack. The original trail mix. Nutritious, tasty, nonperishable. It was a sensible solution to an essential problem for hikers and backpackers—sustenance you could get cheap and keep in your pack at all times. But it was also a reflection of the outdoorsy ethos. It came from nature, was unprocessed and unfussy, and contained only what was needed and nothing more—good enough on its own.
Vans: ha llegado el momento de que las vuelvas a sacar del armario
Las Vans han vuelto. En primavera y en verano de este año, los mejores detectives de tendencias de internet han reivindicado las Vans como “la zapatilla de moda de 2024” y han publicado una serie de opiniones bastante mordaces y viles al respecto. Las he leído y son poco menos que violentas. Algunos llaman a las Vans unas zapatillas “nostálgicas”. ¿Están volviendo a los despreocupados principios de los 80 de Spicoli? ¿O a hace tres años, cuando todo el mundo llevaba Vans a todas horas?
Vans sind zurück: Im Herbst 2024 tragen wir wieder die klassischen Skate-Sneaker
Vans sind zurück. Warum die Brand so lange als “vergessen” galt. In den sozialen Medien haben gleich mehrere Sneakerfans Vans zum “It-Schuh des Jahres 2024” erklärt und dazu gleich eine Reihe interessante und auch kritische Kommentare veröffentlicht. Wir haben die Beiträge gelesen – und unsere Schlüsse daraus gezogen. Die einen bezeichneten Vans als “nostalgisch”, sie zu tragen fühle sich an, als würde man in die Sorglosigkeit der 80er-Jahre zurückversetzt.
Ist Shoppen gehen peinlich? Ja, sagt unser Autor - und erklärt, warum das so ist
Warum shoppen gehen so demütigend sein kann. Ein Erfahrungsbericht. Eine der großen Demütigungen unseres Daseins ist die ständige Notwendigkeit, Kleidung zu tragen. Für die meisten von uns bedeutet das, dass wir einkaufen müssen, damit unsere Körper stets bedeckt sind. Leider ist das Einkaufen im Gegensatz zu anderen Grundbedürfnissen wie Essen und Schlafen doch irgendwie – peinlich? Lassen Sie es mich richtig erklären. Eigentlich liebe ich es, shoppen zu gehen.
服を買うのは恥ずかしい？ ショッピングにつきまとう「決まりの悪さ」の正体とは
人間であることの大きな屈辱のひとつは、常に服を着る必要があることだ。ほぼすべての人にとってこれは、露出に適さない自らの身体を覆うために買い物をしなければならないことを意味する。残念ながら、食事や睡眠といった人間のほかの基本的なニーズと異なり、買い物は恥ずかしいものにもなりがちだ。 私はショッピングが大好きだし、得意でもある。いいものを見つける方法を知っている。服の棚を素早く徹底的に見て回り、生地の感触を手で確かめ、色や質感に注意し、重さやディテールを見極める。考慮すべき情報はたくさんあるし、私はそのすべてを処理する能力が非常に高い。服のことはよく知っている。過去15年ほど、私の仕事の重要な一部だったからだ。私は服に触れ、服について語るのが大好きだ。しかしそれでも、買い物をするのは少なくともちょっと気恥ずかしいと思わされることがほとんどである。それはなぜか？ ショッピングとは自分探しである...
It’s Time to Start Wearing Vans Again
Vans is back. This spring and summer the internet’s best trend sleuths claimed Vans as “2024’s ‘It’ shoe,” serving up an assortment of hot and vile takes on the matter. I’ve read the posts and they are nothing short of violence. Some called Vans “nostalgic.” Are they casting back to Spicoli’s carefree early ’80s? Or, like, three years ago when everyone was wearing Vans all the time? One big-brained writer called them a “once-forgotten sneaker.” Huh? Vans is a multibillion-dollar global business.
Paris Fashion Week 2024: Die spannendsten Newcomer fernab der großen Luxusmarken
Paris Fashion Week 2024: Die 8 spannendsten Newcomer-Labels, die Sie kennen sollten. Fashion Week in Paris. Es ist Januar. Auf dem Weg zum Eingang der von Frank Gehry entworfenen Fondation Louis Vuitton kämpfe ich mich durch Trauben kreischender Fans, die den Gehsteig versperren. Am Einlass angekommen, zeige ich meinen QR-Code vor, laufe die mit LV-Logos geschmückte Treppe hinauf, vorbei an den imposanten Glassegeln der Architekturikone.
Friends Don’t Let Friends Wear Chore Coats
Fall is imminent. The sun is beginning its slow retreat, the air is growing crisp, and your body is starting to crave sturdy canvas and fuzzy flannel. That’s right: It’s light outerwear season, every menswear enthusiast’s favorite time of year. Will you be reaching for one of the many chore coats already hanging on your closet? Or will be you procuring a new, better one?
Diseñadores artesanales: así fue por dentro la otra Semana de la Moda de París
Semana de la Moda de París. Enero. Esquivo a legiones de fans estridentes que obstruyen las aceras y me abro paso entre coches negros hasta la entrada de la Fondation Louis Vuitton, en un edificio diseñado por Frank Gehry. Muestro mi código QR y paso bajo el gran logo con las letras LV y entre las imponentes velas de cristal de la fachada del museo. Sorprende el olor a carne a la brasa que se respira en el aire.
Inside The Other Paris Fashion Week
Fashion Week in Paris. January. I dodge legions of screaming fans clogging the sidewalks and frogger my way through black cars to the entrance of the Frank Gehry–designed Fondation Louis Vuitton. I flash my QR code, pass the LV-emblazoned step-and-repeat, and make my way past the imposing glass sails of the museum’s façade. Strikingly, the smell of charred meat is in the air. I have a sense of what we’re in for: The invites for this show included cowboy hats and harmonicas.
I Wish Tennis Wasn’t So Cool
It’s tennis season. Everyone you know is in a box at the US Open, posting the same video of Coco Gauff serving under the lights at Arthur Ashe Stadium and sipping Honey Deuces from commemorative plastic cups. They’re chattering about Novak Djokovic’s knee and Tommy Paul’s trucker hat and Jannik Sinner’s Gucci bag. The tournament is setting impressive attendance records. TikTokers are Tiktoking annoyingly about what to wear to the Open.
What ever happened to fashion subcultures?
question I ask myself a lot lately: Where are the subcultures in fashion today? As far as I can tell, they have been replaced entirely by trends, or more specifically, by populations of individuals who cycle through trends like they scroll Reels or TikToks. Trends are fleeting aesthetic markings. But a subculture is a community, a system of values—the foundation of a unique identity. I wrote recently in a column that we are post-brand. Some people didn’t like that.
Is Shopping Embarrassing?
One of the great indignities of being a person is the constant need to wear clothes. For most of us, this means we must shop to cover our indecent bodies. Unfortunately, unlike other basic necessities, like eating and sleeping, shopping is embarrassing. I actually love to shop. I’m a great shopper. I excel at browsing. I know how to find the good stuff. I crush racks of clothing with speed and thoroughness. I feel fabrics, note colors and textures, assess the weight and the details.
What Ever Happened to Fashion Subcultures?
Continue reading More for You
What Ever Happened to Fashion Subcultures?
A question I ask myself a lot lately: Where are the subcultures in fashion today? As far as I can tell, they have been replaced entirely by trends, or more specifically, by populations of individuals who cycle through trends like they scroll Reels or TikToks. Trends are fleeting aesthetic markings. But a subculture is a community, a system of values—the foundation of a unique identity. I wrote recently in a column that we are post-brand. Some people didn’t like that.
La marque Nike est-elle encore cool ?
Fin juillet, Massimo Giunco, ex-responsable de la stratégie chez Nike, a publié un article explosif relatant le récent dérapage de la marque à Wall Street. Une tannée pour les actionnaires. Mais ce qui nous intéresse ici, c'est de voir à quel point l'analyse détaillée de l'ancien dirigeant s'inscrit à travers un débat qui nous anime ces derniers temps : la marque Nike est-elle encore cool ?
There Are No Good Haircuts For Men
Last month, Bengals quarterback Joe Burrow became the main character of the Internet for about 20 minutes because he got a new haircut. This is something that happens. A couple years ago, Burrow started wearing a pair of Cartier sunglasses and a chain with a diamond pendant (very normal professional athlete behavior) and people started treating him like some kind of fashion god.
Ist Nike noch cool? Warum sich das Image der Marke in den letzten Jahren gewandelt hat
Nike war jahrzehntelang eine Instanz und dominierte die Welt des Sports. Kann das Unternehmen diesen Status halten? Anfang dieser Woche veröffentlichte ein ehemaliger führender Mitarbeiter namens Massimo Giunco einen Artikel, in der er die Geschichte rund um die jüngsten Pleiten an der Wall Street von Nike erzählt. Der Post ging viral. Sorgenvolle Tage für die Aktionäre des Sportartikelherstellers.
Is Nike Still Cool?
Earlier this week, a former Nike branding executive named Massimo Giunco published a viral article that tells the story of the Swoosh’s recent Wall Street woes. Ugly stuff, for shareholders. But what’s interesting is how much of Giunco’s detailed analysis seems to sync up with a different conversation many people are having lately: Is Nike still cool?
Paris Fashion Week: Wie die Skate-Szene die Modewoche für sich entdeckte
Während der Paris Fashion Week war Skateboarding überall. Der Fotograf und Skateboarder Atiba Jefferson hielt seine Eindrücke für GQ fest. Skateboarding und Mode haben schon immer voneinander gezehrt. Meist jedoch verlief diese Bindung einseitig. Die Sehnsucht der Mode nach Authentizität und Jugendlichkeit hat die Skate-Szene schon immer zu einer Quelle der Inspiration gemacht. Indes gehört es zur Coolness der Szene, so zu tun, als wäre ihnen die Mode gleichgültig.
How Skateboarding Took Over Paris Fashion Week
Skateboarding and fashion is a love story for the ages—a mostly one-sided one. Fashion’s desire for authenticity, for gritty realness and youthful abandon, has made skateboarding a wellspring of inspiration for designers. Skaters, meanwhile, like to feign an indifference to fashion. But they are meticulous and opinionated, willing to take risks. And they are intensely aware of what they’re wearing—mostly because it affects how they skate and how they look in photos and videos.
How Skateboarding Took Over Paris Fashion Week
Skateboarding and fashion is a love story for the ages—a mostly one-sided one. Fashion’s desire for authenticity, for gritty realness and youthful abandon, has made skateboarding a wellspring of inspiration for designers. Skaters, meanwhile, like to feign an indifference to fashion. But they are meticulous and opinionated, willing to take risks. And they are intensely aware of what they’re wearing—mostly because it affects how they skate and how they look in photos and videos.
ギャラリー：世界最大のスモールブランド、アワー レガシーの新たな挑戦
To revisit this article, visit My Profile, then View saved stories
Show More
loading
Actions
Get in touch with Noah
Contact Noah, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack